Advertising - Samenvattingen, Notities en Examens

This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class 2023.

Alle stof (college's en boek) voor het van psychology of advertising

This Digital Media Summary (328064-M-6) covers all the material for the exam, including answers to the quizzes and notes and examples from class, guest lectures, and simulations/assignments of 2023.

Samenvatting van 5 pagina's van de twee artikelen: 'Long live creative media choice' en 'Advertising media selection and planning', voor het vak Media & Beïnvloeding aan de Radboud Universiteit. Met deze samenvatting heb ik een 9 voor het tentamen gehaald.

This summary is written by someone who attented everything and was passionate about the subject. It is a long read (around 60 pages), but reading 1000+ slides and 400 pages of a evidence based book is definitely take more time ;). This summary is as clean as can be, with clear examples from the book and the lectures. ALL THE INFORMATION YOU NEED.

This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...

A full summary of all the seven lectures from the course psychology of advertising at Leiden University. It contains all the important information that was explicitly told in the lectures, with explanation of the slides. Important concepts are already in bold. It is separated per lecture.

This contains the summary of the gazilion readings for UvA course 'Algorithmic persuasion' and notes. Readings a.o. include those of Boerman, Zarouali, Matz, Segijn, etc. Everything is organized according to weeks (W1-8), with headers and subheaders. Exam grade: 8.8

C212 Explain how Advertising decisions affected your companys financial performance. Suppo C212 Explain how Advertising decisions affected your companys financial performance. Support your explanation with at least one reference to relevant information from the Final Income Statement or Final Balance Sheet. Impact of Advertising Decisions on Financial Performance Advertising decisions can significantly impact a company's financial performance. They can influence sales, market share, and over...