Advertising - Samenvattingen, Notities en Examens

Samenvatting van alle verplichte literatuur van Kind & Internet, met uitzondering van hoofdstukken 2 t/m 5 van Lessig, L. (2006) Code 2.0, New York: Basic Books. Samenvatting bevat de volgende artikelen: - Eva Lievens et al., 'Children's Rights and Digital Technologies', in International Human Rights of Children, eds. Ursula Kilkelly and Ton Liefaard (Singapore: Springer Singapore, 2018), https:// - OECD, ‘Children in the Digital Environment - Revised Typology of Risks’ - Lubos Ku...

summary of all required articles.

Summary of the 2 articles of week 6 of MCEV, for RUG-students. The summarized articles are: Hoban, P. R., & Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), 375-393. Natter, M., Ozimec, A. M., & Kim, J. Y. (2015). Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites. Marketing Science, 34(6), 789-803. ...

Take Control of Your Academic Journey with [M Advertising,Arens,2w] Solutions Manual! Don't let challenging exercises hold you back from achieving your goals. Our Solutions Manual for [M Advertising,Arens,2w] provides a roadmap to success. By following the step-by-step solutions, you'll not only master the material but also develop problem-solving skills that will benefit you throughout your academic and professional life. Empower yourself with the tools to conquer any obstacle.

Summary of the 3 articles of week 2 of MCEV, for RUG-students. The summarized articles are: Martin, K.D., A. Borah and R.W. Palmatier (2017), Data Privacy: Effects on Customer and Firm Performance, Journal of Marketing, 81 (1), 36-58. Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535-556. Van Doorn, J. and J.C. ...

Summary of all the literature for the Social Influence, Public Communication & Advertising/ SIPA course at the University of Utrecht, as part of the social, health & organizational Psychology masters.

Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

Voor de specialisatie Prosociale Communicatie. Radboud Universiteit. Master Communicatiewetenschap. Vak: Duurzaamheid, Communicatie en media. De samenvatting bevat o.a.: INHOUD Week 1: Duurzaamheid en communicatie • Marshall, J. D., & Toffel, M. W. (2005). Framing the elusive concept of sustainability: A sustainability hierarchy. Environmental science & technology, 39(3), 673-682. • Fischer, D., Lüdecke, G., Godemann, J., Michelsen, G., Newig, J., Rieckmann, M., & Schulz, D. (201...