Wilco Samenvattingen, Notities en Examens

ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+

Definition of a Parable - stories using common, everyday elements to teach spiritual/moral lessons What is represented by soils, seed, and sower in the parable of the sower - soils = different types of people and the state of their hearts seed = the gospel sower = Christ and his servants (missionaries) What is represented by the barn in the parable of the wheat and the tares - the temple Meaning of the Phrase seventy times seven in the parable of the unmericiful servant - the numeral 7 me...

Wilcox: Christ and the Everlasting Gospel Final | 100% Correct Answers | Verified | Latest 2024 Version

the research studies presented in class supported the general notion that cigarette advertising: correct answerswas important to brand preference and was not related to overall increases in consumption most people in the US say they like advertising because correct answersadvertising is fun, it helps them with product information, it supports the media they use advertising has been proven of manipulating consumers by "inventing desires" for products they wouldn't want or need otherwise ...

EXAM 2- 318J Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ 1. agency review process 2. competitive rivarly 3. American Advertising Federation 4. Ammerican Association of ADV 5. Better Business Bureaus 6. Regulation by media - Answer -self regulation Legal department that reviews ads to make sure they follow the law Internal approval cycle to make sure that what an ad agency says about firm's product is informed and accurate - Answer -Agency review pr...

Final Exam Wilcox | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+ How many bones are in the foot? - Answer -26 The largest sesamoid bone in the body is the _______________. - Answer -Patella The largest and strongest bone of the foot is the ________________. - Answer -Calcaneus (Os Calcis) The cuboid articulates with: - Answer -Calcaneus Lateral cuneiform Fourth and fifth metatarsals The ankle joint is formed by which three bones? - Answer -1. Tibia 2. Fibula ...

Segment correct answersWhen advertisers cut their market into pieces and focus on the piece(s) that make the most sense Target correct answersAdvertisers using advertising and IBP to focus on certain segments Positioning correct answersTo attempt to give a brand a certain meaning relative to its competitors Can take attention and resources away from those who need encouragement to buy the marketers brand correct answersWhat is one of the downsides to heavy-user focused segmentation? ...

segmentation process today correct answers1) define the promotion uses for segmentation 2) use geographic, demographic, and psychographic variables to create segments 3) predict response of market segments to products / media through behavioral segmentation 4) rank segments and addressing adv/pr only to segments with the greatest profit potential psychographic segmentation correct answerspurpose is to add attitude and behavior to demographics VALS2 correct answersoffers marketers a view...

ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ mobile marketing - Answer -the new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing advertising - Answer --a communications process/identified source using paid media to reach a selected audience with a persuasive message Criteria: -paid for -delivered via mass media -attempting persuasion *does not include PSAs (noncommercial) Integrate...

American Advertising Federation (AAF) correct answersmaintains the "Advertising Code of American Business" Advertising Code of American Business correct answers-truth -responsibility -taste and decency American Association of Advertising correct answers-maintains a "Standard of Practices" -the "4 A's" The National Advertising Division (NAD) [of Better Business Bureaus] correct answers-investigates dishonest advertising on a consumer's behalf -contacts an offending advertiser...