Consumer insights - Samenvattingen en Aantekeningen

This summary is perfect for all people that need to know the key take aways from the relevant articles for Consumer Behavior. The summary is short but to the point and lists managerial implications and main insights.

Volledige samenvatting van het vak Consumer Insights mét tips en oefeningen

I got an 8,2/10 for the final exam. This is a summary of all lectures including knowledge clips, articles and research questions.

In deze samenvatting vindt je alle hoofdstukken van consumer insights goed samengevat. Alle presentaties en aparte documenten zijn hier goed in verwerkt.

Volledige samenvatting van consumer insights, periode 3 en periode 4

Samenvatting Consumer Insights 1ste jaar Marketing Kdg. De samenvatting bestaat uit de behandelde leerstof in de les. Maar ook uit de theorie. Alle hoofdstukken zijn behandeld. Met eers e examenkans geslaagd.

This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...

19/20 behaald!

Especially pay attention to highlighted parts (important for exam), also contains answers to reading questions and further explanations to important terms.

In today’s society, social media marketing is ubiquitous. The aim of this course is to provide students with theoretical background as well as initial practical experiences to prepare them for entry level jobs in social media marketing. We discuss relevant theoretical knowledge about (social media) marketing communication, while striving for practical skills to develop social media marketing strategies. The main goal of the course is, thus, to create a theoretical foundation which can be appl...