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  • 4 april 2023
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Roles in Networked Organizations
Dr. Joost Verhoeven & Dr. Tatiana Domingues Aguiar
1st lecture
31st Feb

Organization: “a group of people working together to reach a common goal”. We could not
reach a goal without an organization.

Role: a core set of behavioral expectations tied to a social group or category that defines
appropriate and permitted forms of behavior for group members (Anglin et al., 2022). A role
defines what is appropriate and what is misappropriate. Roles are independent. Roles prescribe
behaviors between actors.

Social Role Theory (Eagly, 1987)
 When individuals approve of a social role, they will:
o Conform to role norms
o Punish those who violate role norms
 Agents conform to role expectations because:
o The anticipation of rewards (in case of role conformity) and punishments (in
case of conformity)
o The satisfaction behaving of in a prosocial way
 Changed conditions can render a social role outdated or illegitimate – role change

Which roles do we play?
Member of owner’s association; husband; run buddy; father; friend, neighbor; son; lecturer;
researcher; assessor; thesis supervisor; author; roommate; department member; member steering
group orgcom Nfeca; reviewer …

Roles are often embedded in ‘role sets’:
 Secretary
o Note taker
o Telephone operator
o Office supply management
o Bureaucratic support employee
 Department chair
o Supervisor: provide feedback, rewards
o Allocating resources
o Representative in board meeting
o Spokesperson in press
 Lecturer
o Course developer
o ‘Help desk’
o Convenor of meetings
o Grading
o Examination
 …

Types of roles
 Occupational roles
 Gender roles
 Family roles
 ‘Social type’ roles

Role accumulation (you play all these roles simultaneously, so accumulate roles)

,  Role enrichment: you take on new roles in order to satisfy your needs and you enrich
 Role conflict: overload of roles, creating a conflict, making you unable to fulfill
requirements

Dramaturgical Metaphor:
“All the world’s a stage, and all the men and women merely players: they have their exits
and their entrances; and one man in his time plays many parts, his acts being seven ages”,
Shakespeare.

2 perspectives towards roles:
 Structural-functionalist approach
o Roles provide stability and predictability
o The script is institutionalized & roles are rather static
o Role expectations are part of the organizations’ ‘collective memory’
o Roles demarcate appropriate and inappropriate behaviors
o Roles disciplines members because of
 ‘rewards’
 ‘punishments’ – backlash effect
o Roles facilitate collaboration because they make actions predictable
 Interactional approach/Symbolic Interactionism
o Roles may be dynamic
o People may have very different understandings of the same occupational role
o Roles are more dynamic than the structuralist approach suggests
o No script is available before the action takes place
o Scripts are not ‘a given’ and stored in the collective memory but emerge from
interactions
o Employees improvise & adapt role expectations

Scientific Management/Taylorism: if people specialize in one task, they become really good
at it. Instead of doing every task, if you are only responsible for one task of the production, it’ll
work better and with proficiency.

Roles, Image & Identity
Role identity theory: people act in certain ways based on how they like to see themselves and
how they like to see themselves and how they like to be seen by others when operating in
particular roles.
 Role identity: “The cognitive schema, or internal framework, that stores the
information and meaning attached to a role to guide behavior and interpretation of the
role expectations”
o Maintenance
o Individual factors
o Oneself
o Construction/negotiation
o Situational factors
o Others …

Roles help define ‘who we are’
 A role is attached to a structural position or occupation
 But people may provide different meanings to such a role
 Roles also provide the individual with a sense of who one is
 Not all roles are equally important

,Roles Identity Salience
 The importance people give to roles central to their life
and identity
 In these cases, employees choose between enacting one
role or the other
 Roles are ‘ranked’ in a hierarchy




Role conflict
 In practice, you have many different roles, which may conflict
 Functional roles demand
o e.g., Middle-manager you have superior demands and subordinates demands
 Work and personal expectations
o e.g., Work long hours you have work expectations and family expectations
 Outcomes of role conflict: tension between employees, higher turnover, individual
anxiety, and lower employee performance

Today’s workplace
 Roles predict behavior & success of behavior
 Role expectations are largely beyond the direct control of management
o More ‘fluid’, decentralized organizations
o Employees value autonomy
 Role enactment is more challenging than ever, because of:
o Nature of work: flex work/gig work; Work for multiple employers in multiple
roles
o Technology use has faded boundaries between roles (e.g., work/home)


Lecture 2
6th Feb


Traditional versus ‘boundaryless’ organizations/careers
 Inter-organizational collaboration
 Flexible work arrangements
 Temporary project groups
 ‘fluent’ or ‘agile’ organizations
 Frequent role transitions

Dynamic environment, flexibility required
Protean career
 Individual focus: manage own career, own definition of success, own values, and goals
 Challenge: knowing one’s dreams, finding coherence, meaning, and purpose

Roles, image, & identity
Role identity
“The cognitive schema, or internal framework, that stores the information and
meaning attached to a role to guide behavior and interpretation of the role expectations”.

Role identity: maintenance; individual factors; oneself; construction/negotiation; situational
factors; others…

, Role transitions
Terminology (Ashforth, 2000)
 Inter = between
 Intra = within
 Interrole transition: move from one role to another
 Intrarole transition: change your orientation toward a role you hold
 Intraorganizational role transition: change roles within the same organization (e.g.,
promotion, transfer)




Moving from and old role to a new role:
‘Old role’:
 Established
 Workplace identity
 Work meaning
 Control
 Sense of belonging
‘New’ role:
 Redefine
 Workplace identity
 Work meaning
 Control
 Sense of belonging
 ‘Find a new narrative’

Kurt Lewin (Ashford, 2000)
In between: rites of passage
 Unfreeze (rites of separation; role exit)
 Change (rites of transition)
 Refreeze (rites of incorporation; role entry)

Newcomer socialization
Organizational socialization
“The process of learning the behaviors and attitudes necessary for assuming a role in a
position”.
 Formal orientation programs
 Formal & informal mentoring (buddy programs)
 Information package
 Intranet
 …
Role of information seeking in organizational socializations (Morisson, 1993)

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