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Summary Chapter 2

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Chapter 2 of Introduction to Business: Processes and Context

Voorbeeld 2 van de 8  pagina's

  • 27 september 2017
  • 8
  • 2016/2017
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Globalisation
 A process in which the world appears to be converging economically, politically and
culturally.
 Environmental context:
o World economy is closely interlinked
o Trade increased
o Nation states from alliances
o Faster technology/information flow
o Increased flows of services, money, ideas and people
o Cultures grow together
 Organisational context:
o Ownership patterns are more complex due to cross-border acquisitions.
o Many changes in the small business sector
o In organisations: new structures and cultures emerge
 Strategy: shift from a national competitive focus to a global one. This affects business
activities.
o The ease of technology transfer
o Operations involve the coordinated efforts of a number of organisations
across the globe
o Marketing: global activity

What is globalisation?
 Global circulation of goods, services and capital, but also information, ideas and
people.
 Scholte identifies 5 elements that define globalisation. Keep in mind,
deterritorialisation provides the true understanding of globalisation according to
Scholte.
o Internationalisation: rapid growth in international trade of goods and
services, money, information and development of global networks for
production and finance
o Liberalisation: creation of free markets around the world. Also liberalisation
of information (e.g. internet)
o Universalisation: process of convergence due to regulatory frameworks. WTO:
rules for free trade. EU: legal framework
o Westernisation; dominance of western values, with particular influence from
the USA
o Deterritorilisation: process that places less emphasis on
national/geographical boundaries. This creates a better flow between
countries
 Scholte & Waters see globalisation as a fundamental change in social relations at all
levels.
 Castells: “a global economy is something different: it is an economy with the capacity
to work as a unit in real time on a planetary scale”.
 Changes took place due to transportation and communication technologies.

, The start of globalisation
 Michael porter: 19th century: industrialisation and expansion of trade.
 Marx identified that capitalism was concerned with accumulation
o Firms must increase the scale of production to continue to accumulate profit
 Also: commodification: broadening the scale of consumption: develop new goods and
services
 As result: firms seek to develop new goods and services and increase sales volumes
 Through global production/global markets, firms achieve economies of scale.
 World bank claims we have ‘cyclical variations’, but also a reduction in trade and
foreign direct investment.

Causes and drives
 Importance of rational knowledge
o Emphasises knowledge derived from scientific, objective methods, and sees
the importance of knowledge to solve problems
 Trade growth
o Individual national economies have become interconnected through trade
 Growth of FDI
o The investment and management of overseas operations by companies,
leading to the growth of multinational companies
 Multinational corporations
o Products/drivers of globalisation.
o They have contributed towards the diffusion of technology and ideas, and the
convergence of processes and management practices.
 Costs
o Global sales mean that economies of scale in production can be achieved
o Costs of R&D has risen disproportionally
o Global sourcing: raw materials can be accessed anywhere: price is the key
driver
o Competition increases the cost
 Technology innovation
o Development in computer technology and decrease of cost to store
information
o Improvements increase the flow of people, goods, money, information and
ideas
 World politics
o Political transformation leads to free market economies
o Changes toward liberalisation lead to more trade
 Changing markets
o Emergence of groups of customers around the world with similar needs
satisfied by the global products
 Regulations
o World economy: easier to achieve with an agreement on certain standards
o Standardisation: e.g. property rights on computers.

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