Mar 3023 final exam - Study guides, Class notes & Summaries

MAR 3023 Final Exam Spring Questions with correct answers

MAR 3023 Final Exam Questions with Correct Answer2

MAR 3023 FINAL EXAM Questions with Correct Answers

MAR 3023 FSU Brady Final Exam questions with Correct answers

MAR 3023 Final Exam questions with Correct Answer1.

MAR 3023 FINAL EXAM 2 QUESTIONS & ANSWERS 2024/2025 "Profiling" refers to: - ANSWERSan attempt to identify the distinguishing characteristics of a group Which of the following means that consumers do not remember all the information they see, read, or hear even minutes after exposure to it? - ANSWERSselective retention The group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is the: - ANSWERSevoked s...

MAR 3023 Final Exam Questions with Correct Answer3.

MAR 3023 Final Exam Questions & Answers 2024/2025 Integrated marketing communications(IMC) - ANSWERSadvertising, personal selling, sales promotion, public relations, direct marketing, and online marketing The communication process - ANSWERSSender, Transmitter, Encoding, Communication Channel, Receiver, Noise, Feedback Loop sender - ANSWERSwhere the message originates, must clearly identified to the intended audience transmitter - ANSWERSa marketing department or external agency tha...

Exchange correct answers - 2+ entities - the entities should have something of value Marketing Orientations and Philosophies correct answers 1. Production Orientation: focus on what you're good at; internal focus 2. Sales Orientation: aggressively selling 3. Market Orientation: how people are reacting; external focus 4. Societal Orientation: looks at customers, BUT looks more at bigger goals; greater good! Customer Value correct answers The unique combination of benefits receive...

MAR 3023 FINAL EXAM 1 QUESTIONS & ANSWERS 2024/2025 What is marketing? - ANSWERSProduct development to satisfy unmet consumer needs Great Marketing (3 things) - ANSWERS1. Develop products that people want or need 2. Price them at a level that maximizes profits 3. Distribute them to where consumers are Marketing Defininition - ANSWERSThe process by which companies determine what products or services may be of interest to customers and the strategy to use in sales, communications and ...