Rtf 305 exam 2 Study guides, Class notes & Summaries

RTF 305 Exam 2 Questions with Correct Answers Impact of 1996 Telecommunications Act - Answer-The act deregulated ownership, removed most limits on ownership of stations and allowed cross-ownership. Horizontal integration of radio stations - Answer-o At what point is horizontal integration rational or do they own so many stations that they're no longer making use of all of them Clear Channel owned 25% of all stations Cable Television (When was it started? Why is it important?) - Answer-....

RTF 305 Exam 2 Questions and Answers Formal characteristics of advertisements - Answer-Repetition: of a logo or symbol Ubiquity:catches consumers attention Hyperbole: fantastic claims Integrated Marketing Communication - Answer-assures that the use of all commercial media and messages is clear, consistent, and influential Involves use of virtually all communication channels available to the marketer Viral marketing - Answer-Viral marketing- spread ideas about product through internet...

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Genre development from radio to TV -:- • Same formats o Soap operas, mystery, ect TV networks relation to radio networks -:- • TV was built on the same model as radio: commercial broadcasting • Same networks: NBC, CBS, and ABC • Same govt approach: regulated monopolies (FCC again) Factors for economic success in Broadcast TV -:- • TV could reach into the home, constructed itself as a "domestic medium" • Many interested in TV ads • TV allows us to imagine ourselves ...

Long Shot -:- Orientational Shot. Medium Shot -:- Information Close Up Shot -:- Important detail Basic Shot Progression -:- General to specific. Mirrors how we look at something in real life. Shows where in the world you are. Long shot to medium shot to close up . Denotative meanings of shots -:- LS: Orientation or master shot MS: Info shot where you get most info from visually and in terms of dialogue. When characters are talking. Relationships. CU: Important detail of obje...

RTF 305 Exam 2 Study Guide with Complete Solutions Genre development from radio to TV - Answer️️ -• Same formats o Soap operas, mystery, ect TV networks relation to radio networks - Answer️️ -• TV was built on the same model as radio: commercial broadcasting • Same networks: NBC, CBS, and ABC • Same govt approach: regulated monopolies (FCC again) Factors for economic success in Broadcast TV - Answer️️ -• TV could reach into the home, constructed itself as a "domes...

RTF 305 Exam 2 Questions and Answers (100% Pass) Long Shot - Answer️️ -Orientational Shot. Medium Shot - Answer️️ -Information Close Up Shot - Answer️️ -Important detail Basic Shot Progression - Answer️️ -General to specific. Mirrors how we look at something in real life. Shows where in the world you are. Long shot to medium shot to close up . Denotative meanings of shots - Answer️️ -LS: Orientation or master shot MS: Info shot where you get most info from visually an...

RTF 305 Midterm-Final Exam Practice Questions and Answers (100% Pass) According to "A Taxonomy of Alternative Plots in Recent Films" by Professor Charles Ramirez Berg, what is at the core of "Tarantino Effect" and why it is important? - Answer️️ -Non-linear storytelling; to expand room for more alternative narratives According to the lecture by Prof. Charles Ramirez Berg, out of the three types of shots, ________ is where you get the most information visually and in terms of the ...

RTF 305 Quizzes Exam 1 Practice Questions and Answers (100% Pass) According to Professor Straubhaar's lecture Media Industries, how do newspapers and TV make up for the loss of advertising revenue? A) Producing more attractive content B) Aiming at young people C) Extracting subscription fees from users D) Merging with other media companies - Answer️️ -C) Extracting subscription fees from users In Media and Ideology, Croteau and Hoynes argue that media texts can be viewed as sites ...