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Jfrederiquekats

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25 items

MCB30306 - course overview

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This overview is based on the outline of the course. For each theory within consumer behavior, a research method is discussed. Below you can find the theories, along with their research method, that are discussed in this course, and that you can find in this document. The theory and research method are discussed on the same page, next to each other. Disclaimer: this document contains a general overview of the course (mainly based on the lectures), it is not a detailed summary! The following t...

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  •  • 7 pages • 
  • by JFrederiqueKats • 
  • uploaded  2021
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MCB30306 - Literature summary

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This is a summary of the literature of the course MCB30306 Consumer behaviour: concepts and research methods. This course is given in the fifth period at the Wageningen University. On the first page of the document you can see the details of the chapters and articles that are included in this document. Also, check out my course overview for MCB30306, in that document you can find a brief overview of all the theories and research methods that are discussed in this course.

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  • Summary
  •  • 45 pages • 
  • by JFrederiqueKats • 
  • uploaded  2021
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UEC22306 - Literature summary

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This is a summary of the literature of the course UEC22306 Economics of consumption, welfare and society. This course is given in the fifth period at the Wageningen University. The document contains summaries of all literature, so it is a complete summary!

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  • Summary
  •  • 61 pages • 
  • by JFrederiqueKats • 
  • uploaded  2021
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UEC31306 – Human decision making - Article summaries

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This document contains summaries of the selected articles that are literature for te subject human decision making (UEC31306) at the Wageningen University.

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  • Summary
  •  • 20 pages • 
  • by JFrederiqueKats • 
  • uploaded  2021
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Articles summary part 1 (MCB20806)

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Literature for MCB20806 - Principles of consumer studies at Wageningen University. Summary of the following articles: - Co-creation experiences: The next practice in value creation - Social classes and lifestyle - The group self - Vaping as a social practice - Consumer heterogeneity in the willingness to pay for local and organic food - Spatial consumer behaviour in small and medium-sized towns - An introduction to Pierre Bourdieu’s key theoretical concepts - To be or not to be unique...

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  •  Package deal
  • Summary
  •  • 25 pages • 
  • by JFrederiqueKats • 
  • uploaded  2021
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MCB20806 - Principles of consumer studies

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Summary of chapter 4, 6, 8, 9, and 1o of the book Consumer Behaviour by Isabelle Szmigin, Maria Piacentini. Summary of the articles. (see the document for the titles of the articles)

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  • Package deal
  •  • 2 items • 
  • by JFrederiqueKats • 
  • uploaded  2021
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