Dilemmasmit
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Summary Market Assessment
This is a summary of the course Market Assessment. It includes all the exam material (lectures, cases and tutorials). 
 
Subjects: 
- Introduction to market assessment 
- Segmentation & targeting 
- Framework solving cases 
- Market share & market size 
- Advertising & sales force 
- Competition & scenario
- Summary
- • 7 pages •
This is a summary of the course Market Assessment. It includes all the exam material (lectures, cases and tutorials). 
 
Subjects: 
- Introduction to market assessment 
- Segmentation & targeting 
- Framework solving cases 
- Market share & market size 
- Advertising & sales force 
- Competition & scenario
Summary Papers and Lectures Strategic Marketing Management
This is a summary of the papers and lectures of the course Strategic Marketing Management. It includes the following topics: 
 
- Lecture 1: Introduction 
- Lecture 2: Strategic decision-making 
- Lecture 3: Innovation 
- Lecture 4: Online marketing strategy 
- Lecture 5: Strategic social responsibility 
- Lecture 6: Strategic pricing 
- Lecture 7: Customer experience
- Summary
- • 8 pages •
This is a summary of the papers and lectures of the course Strategic Marketing Management. It includes the following topics: 
 
- Lecture 1: Introduction 
- Lecture 2: Strategic decision-making 
- Lecture 3: Innovation 
- Lecture 4: Online marketing strategy 
- Lecture 5: Strategic social responsibility 
- Lecture 6: Strategic pricing 
- Lecture 7: Customer experience
Summary Modules and Book Marketing Communication
Summary of all the modules discussed in the course Marketing Communication and the book (chapters 3, 4, 7 and 13).
- Package deal
- • 2 items •
Summary of all the modules discussed in the course Marketing Communication and the book (chapters 3, 4, 7 and 13).
Summary Book Marketing Communication (De Pelsmacker et al., 2018)
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
- Book & Paket-Deal
- Summary
- • 7 pages •
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
Summary Modules Marketing Communication
This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: 
- Module 2 (breaking through the advertising clutter) 
- Module 3 (pre-suasion and persuasion) 
- Module 4 (affective persuasion) 
- Module 5 (consumer inferences) 
- Module 6 (social nudges and social influence) 
- Module 7 (issues in media planning)
- Package deal
- Summary
- • 5 pages •
This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: 
- Module 2 (breaking through the advertising clutter) 
- Module 3 (pre-suasion and persuasion) 
- Module 4 (affective persuasion) 
- Module 5 (consumer inferences) 
- Module 6 (social nudges and social influence) 
- Module 7 (issues in media planning)
Summary Introduction to Research in Marketing (Fall)
Summary of the course Introduction To Research in Marketing (fall) with the following subjects: 
- Introduction, data exploration and visualization 
- ANOVA 
- Cluster analysis 
- Factor analysis 
- Logistic regression 
- Conjoint analysis 
- Multidimensional scaling
- Book
- Summary
- • 12 pages •
Summary of the course Introduction To Research in Marketing (fall) with the following subjects: 
- Introduction, data exploration and visualization 
- ANOVA 
- Cluster analysis 
- Factor analysis 
- Logistic regression 
- Conjoint analysis 
- Multidimensional scaling
Principles of Consumer Behavior summary: Book and Lectures
Summary of the course 'Principles of Consumer Behavior'.

Book: Schiffman, L.G. and J.L. Wisenblit (2019), Consumer Behavior, Twelfth Edition, Essex, England: Pearson Education Limited. (Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 14 and 15)
- Book & Paket-Deal
- Summary
- • 23 pages •
Summary of the course 'Principles of Consumer Behavior'.

Book: Schiffman, L.G. and J.L. Wisenblit (2019), Consumer Behavior, Twelfth Edition, Essex, England: Pearson Education Limited. (Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 14 and 15)
Principles of Consumer Behavior summary: Articles
Summary of the articles of the course 'Principles of Consumer Behavior'.

Articles:
- Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181.
- Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178.
- Shiv, B. and A. Fedorikhin (1999), Heart an...
- Package deal
- Summary
- • 10 pages •
Summary of the articles of the course 'Principles of Consumer Behavior'.

Articles:
- Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181.
- Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178.
- Shiv, B. and A. Fedorikhin (1999), Heart an...
Terrorisme hoorcolleges en samenvatting (boek en artikelen)
Terrorisme hoorcolleges 1 t/m 12 en een samenvatting van de boeken en artikelen.
- Package deal
- • 2 items •
- Terrorisme hoorcolleges • Class notes
- Terrorisme samenvatting: hoorcolleges, boeken en artikelen • Summary
Terrorisme hoorcolleges 1 t/m 12 en een samenvatting van de boeken en artikelen.
Hoorcollege aantekeningen Operations Management & Logistics
Terrorisme samenvatting: hoorcolleges, boeken en artikelen
Samenvatting artikelen Intervention Methodology
Samenvatting Intervention Methodology
Samenvatting artikelen Intervention Methodology