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23 items

Summary Market Assessment

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This is a summary of the course Market Assessment. It includes all the exam material (lectures, cases and tutorials). Subjects: - Introduction to market assessment - Segmentation & targeting - Framework solving cases - Market share & market size - Advertising & sales force - Competition & scenario

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  • Summary
  •  • 7 pages • 
  • by dilemmasmit • 
  • uploaded  14-06-2021
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Summary Papers and Lectures Strategic Marketing Management

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This is a summary of the papers and lectures of the course Strategic Marketing Management. It includes the following topics: - Lecture 1: Introduction - Lecture 2: Strategic decision-making - Lecture 3: Innovation - Lecture 4: Online marketing strategy - Lecture 5: Strategic social responsibility - Lecture 6: Strategic pricing - Lecture 7: Customer experience

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  • Summary
  •  • 8 pages • 
  • by dilemmasmit • 
  • uploaded  13-06-2021
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Summary Modules Marketing Communication

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This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: - Module 2 (breaking through the advertising clutter) - Module 3 (pre-suasion and persuasion) - Module 4 (affective persuasion) - Module 5 (consumer inferences) - Module 6 (social nudges and social influence) - Module 7 (issues in media planning)

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  • Summary
  •  • 5 pages • 
  • by dilemmasmit • 
  • uploaded  13-06-2021
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Principles of Consumer Behavior summary: Articles

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Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...

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  •  Package deal
  • Summary
  •  • 10 pages • 
  • by dilemmasmit • 
  • uploaded  28-06-2020
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Terrorisme hoorcolleges en samenvatting (boek en artikelen)

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Terrorisme hoorcolleges 1 t/m 12 en een samenvatting van de boeken en artikelen.

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  • Package deal
  •  • 2 items • 
  • by dilemmasmit • 
  • uploaded  28-06-2020
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