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Marketing Communication Exam Part B
This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...
- Book
- Summary
- • 38 pages •
This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...
Introduction to International Relations Summary
Chapter 1, 2, 3, 4, 5, and 9 of the book Essentials of International Relations are summarised in this documents. All important tables and schemas are displayed in the summary. The seminars from week 1, 2, and 3 are also all in here.
- Book
- Summary
- • 34 pages •
Chapter 1, 2, 3, 4, 5, and 9 of the book Essentials of International Relations are summarised in this documents. All important tables and schemas are displayed in the summary. The seminars from week 1, 2, and 3 are also all in here.
Topic All Things Media Summary of all articles and lectures
This summary contains all information of the lectures and research papers of the following authors; Nass & Moon, 2000 Gambino et al., 2020 Lombard & Xu, 2021 Xu & Liao, 2020 Sundar, Jia, Waddell, & Huang, 2015 Ellison & Vitak, 2015 Waytz & Gray, 2018 Appel et al., 2020 Stoycheff, Liu, Wibowo, & Nanni, 2017 Valkenburg, 2022 Cumiskey & Ling, 2015 Nowak & Fox, 2018 Van Pinxteren et al., 2020 Ferrara, Varol, Davis, Menczer, & Flammini, 2016 Hoy, 2018 Maréchal, 2016 Yee & Bailens...
- Summary
- • 25 pages •
This summary contains all information of the lectures and research papers of the following authors; Nass & Moon, 2000 Gambino et al., 2020 Lombard & Xu, 2021 Xu & Liao, 2020 Sundar, Jia, Waddell, & Huang, 2015 Ellison & Vitak, 2015 Waytz & Gray, 2018 Appel et al., 2020 Stoycheff, Liu, Wibowo, & Nanni, 2017 Valkenburg, 2022 Cumiskey & Ling, 2015 Nowak & Fox, 2018 Van Pinxteren et al., 2020 Ferrara, Varol, Davis, Menczer, & Flammini, 2016 Hoy, 2018 Maréchal, 2016 Yee & Bailens...
Exams year 2 block 1
In this 'bundel' you can find summaries of persuasive communication and SMCR. These are the courses you get in year 2 in block 1. With this 'bundel' you are completely prepared for your exams.
- Package deal
- • 2 items •
- Summary SMCR UvA • Summary
- Persuasive Communication Summary • Summary
In this 'bundel' you can find summaries of persuasive communication and SMCR. These are the courses you get in year 2 in block 1. With this 'bundel' you are completely prepared for your exams.
Persuasive Communication Summary
In this document you'll find all the important information that is mentioned in the lectures of persuasive communication. Each micro lecture and normal lecture are summarised in different paragraphs. It is really helpful to study for your exam on 28 October.
- Package deal
- Summary
- • 13 pages •
In this document you'll find all the important information that is mentioned in the lectures of persuasive communication. Each micro lecture and normal lecture are summarised in different paragraphs. It is really helpful to study for your exam on 28 October.
Summary SMCR UvA
This is a summary for the course SMCR. It is a summary for all eleven chapters of the web book from W. de Nooy (2017), A Gentle but Critical Introduction to Statistical Inference, Moderation, and Mediation. It is written in English. It gives a summary of each paragraph.
- Package deal
- Summary
- • 29 pages •
This is a summary for the course SMCR. It is a summary for all eleven chapters of the web book from W. de Nooy (2017), A Gentle but Critical Introduction to Statistical Inference, Moderation, and Mediation. It is written in English. It gives a summary of each paragraph.
All theories and important concepts EntCom
In this document you can find all the important stuff you need to know for the exam for EntCom. All the theories are in there, the effects, models and hypothesis and per week you can find a list with important concepts and their meaning.
- Summary
- • 13 pages •
In this document you can find all the important stuff you need to know for the exam for EntCom. All the theories are in there, the effects, models and hypothesis and per week you can find a list with important concepts and their meaning.
Entertainment Communication exam material
In this bundle you can find a summary of all the lectures from EntCom given by Jeroen Lemmens from UvA and a summary of all the mandatory literature and articles.
- Package deal
- • 2 items •
- EntCom Lecture Notes week 1 till 7 • Class notes
- EntCom literature summary • Summary
In this bundle you can find a summary of all the lectures from EntCom given by Jeroen Lemmens from UvA and a summary of all the mandatory literature and articles.
EntCom literature summary
In this document you can find a summary of the following articles: Week 1: • Vorderer, P., Klimmt, C., & Ritterfeld, U. (2004). Enjoyment: At the heart of media entertainment. Communication Theory, 14, 388–408. • Oliver, M. B., & Bartsch, A. (2010). Appreciation as audience response: Exploring entertainment gratifications beyond hedonism. Human Communication Research, 36, 53-81. Week 2: • Vogler, C. (2007). The Writer's Journey. [ABSTRACT] (pp. 1-21). Studio City: Michael Wi...
- Package deal
- Summary
- • 10 pages •
In this document you can find a summary of the following articles: Week 1: • Vorderer, P., Klimmt, C., & Ritterfeld, U. (2004). Enjoyment: At the heart of media entertainment. Communication Theory, 14, 388–408. • Oliver, M. B., & Bartsch, A. (2010). Appreciation as audience response: Exploring entertainment gratifications beyond hedonism. Human Communication Research, 36, 53-81. Week 2: • Vogler, C. (2007). The Writer's Journey. [ABSTRACT] (pp. 1-21). Studio City: Michael Wi...
EntCom Lecture Notes week 1 till 7
In this document you can find all the notes of the lectures from entertainment communication given by Jeroen Lemmens from UvA year 2021. I watched the lectures and made notes from the videos and the slides. You can find all the information you need in the document. For the book there will be uploaded another document.
- Package deal
- Class notes
- • 49 pages •
In this document you can find all the notes of the lectures from entertainment communication given by Jeroen Lemmens from UvA year 2021. I watched the lectures and made notes from the videos and the slides. You can find all the information you need in the document. For the book there will be uploaded another document.
Topic All Things Media Summary of all articles and lectures
Marketing Communication Exam Part B
Topic All Things Media Summary of all articles and lectures
Topic All Things Media Summary of all articles and lectures