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Essays Economic and Consumer Psychology Leiden
Assignments/ essays
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- • 5 items •
- Essay 1> Fear and Humor Essay 2> communicating anger appears to be the root deriving the most cooperation from a negotiation • Essay
- Target Audience. essay 1> An audience of one: Behaviorally targeted ads as implied social labels. ). essay 2 Goal-attribute compatibility in consumer choice. • Essay
- Essay 1> motional brand attachment and brand personality: The relative importance of the actual and the ideal self. essay 2> utilitarian over hedonic qualities • Essay
- Essay 1> An audience of one: Behaviorally targeted ads as implied social labels. Essay 2 > Goal-attribute compatibility in consumer choice. • Essay
- Personal Statement/ Letter of motivation to Leiden University • Other
Assignments/ essays
Applied Data Analysis / economic and consumer psychology Master
All assignments scored above 8/10.
- Package deal
- • 4 items •
All assignments scored above 8/10.
Personal Statement/ Letter of motivation to Leiden University
Personal Statement/ Letter of motivation to Leiden University
- Package deal
- Other
- • 2 pages •
Personal Statement/ Letter of motivation to Leiden University
Essay Answers Environmental psychology exam
Questions> 
Imagine you are part of a police department in search of a serial killer. Explain a scientific finding from environmental psychology that could help you locate the serial killer. Mention and explain the relevant finding, and summarize the steps that the finding prescribes for tracing the killer. 
 
 
An investment bank wants their clients to care more about their retirement and start investing more in pension funds. What would you advise the investment bank to do and why would t...
- Exam (elaborations)
- • 4 pages •
Questions> 
Imagine you are part of a police department in search of a serial killer. Explain a scientific finding from environmental psychology that could help you locate the serial killer. Mention and explain the relevant finding, and summarize the steps that the finding prescribes for tracing the killer. 
 
 
An investment bank wants their clients to care more about their retirement and start investing more in pension funds. What would you advise the investment bank to do and why would t...
Essay 1> An audience of one: Behaviorally targeted ads as implied social labels. Essay 2 > Goal-attribute compatibility in consumer choice.
Essay 1> An audience of one: Behaviorally targeted ads as implied social labels. 
Essay 2 > Goal-attribute compatibility in consumer choice.
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- Essay
- • 2 pages •
Essay 1> An audience of one: Behaviorally targeted ads as implied social labels. 
Essay 2 > Goal-attribute compatibility in consumer choice.
Product positioning . seminar presentation
How to position a product_ Strategies and insights
- Presentation
- • 19 pages •
How to position a product_ Strategies and insights
Essay 1> motional brand attachment and brand personality: The relative importance of the actual and the ideal self. essay 2> utilitarian over hedonic qualities
emotional attachment to the brand . motional brand attachment and brand personality: The relative importance of the actual and the ideal self. 
 
References 
Malär, L., Krohmer, H., Hoyer, W. D., Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75, 35-52. 
 
References 
Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research...
- Package deal
- Essay
- • 2 pages •
emotional attachment to the brand . motional brand attachment and brand personality: The relative importance of the actual and the ideal self. 
 
References 
Malär, L., Krohmer, H., Hoyer, W. D., Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75, 35-52. 
 
References 
Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research...
The psychology of selling and advertising impulse buying and brand loyalty.
humour’s distraction properties inhibit the formation of negative brand associations (BA), secondly, it favours positive BA by eliciting positive emotions (Strick, Holland, Van Baaren, & Van Knippenberg, 2012). 
 
Essay 2: Considerations for positive evaluations before even buying 
 
References 
Šeinauskienė, B., Maščinskienė, J., & Jucaitytė, I. (2015). The relationship of happiness, impulse buying and brand loyalty. Procedia-Social and Behavioral Sciences, 213, 687-693. 
Shah, S. S....
- Essay
- • 6 pages •
humour’s distraction properties inhibit the formation of negative brand associations (BA), secondly, it favours positive BA by eliciting positive emotions (Strick, Holland, Van Baaren, & Van Knippenberg, 2012). 
 
Essay 2: Considerations for positive evaluations before even buying 
 
References 
Šeinauskienė, B., Maščinskienė, J., & Jucaitytė, I. (2015). The relationship of happiness, impulse buying and brand loyalty. Procedia-Social and Behavioral Sciences, 213, 687-693. 
Shah, S. S....
Target Audience. essay 1> An audience of one: Behaviorally targeted ads as implied social labels. ). essay 2 Goal-attribute compatibility in consumer choice.
Target Audience. essay 1> An audience of one: Behaviorally targeted ads as implied social labels. ). essay 2 Goal-attribute compatibility in consumer choice.
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- Essay
- • 2 pages •
Target Audience. essay 1> An audience of one: Behaviorally targeted ads as implied social labels. ). essay 2 Goal-attribute compatibility in consumer choice.
Discussion essays essay 1 Fear seems to play a role in persuasion, especially when it is combined with humor (Mukherjee & Dubé, 2012). essay 2 Evoking social interaction through the “angry-fearful-root of persuasion” Evoking social interaction through
Discussion essays 
essay 1 Fear seems to play a role in persuasion, especially when it is combined with humor (Mukherjee & Dubé, 2012). 
 
essay 2 Evoking social interaction through the “angry-fearful-root of persuasion”
- Essay
- • 3 pages •
Discussion essays 
essay 1 Fear seems to play a role in persuasion, especially when it is combined with humor (Mukherjee & Dubé, 2012). 
 
essay 2 Evoking social interaction through the “angry-fearful-root of persuasion”
Essay 1> An audience of one: Behaviorally targeted ads as implied social labels. Essay 2 > Goal-attribute compatibility in consumer choice.
Applied Data Analysis Assignment 5 Reliability Analysis
Target Audience. essay 1> An audience of one: Behaviorally targeted ads as implied social labels. ). essay 2 Goal-attribute compatibility in consumer choice.