Ilcor Study guides, Class notes & Summaries

ADV 318J Exam 4 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ ad campaign - Answer --a series of at least 3 ads Criteria: -strong idea -reinforces/supports the central theme/concept -each ad can stand on its own merits good ad concept criteria - Answer -Criteria: -meets overall advertising objectives -follows the positioning strategy -stops readers/viewers -rewards readers/viewers headline styles - Answer -types: -states a benefit-indirect; for t...

ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ Psychographics emphasizes - Answer -activities, interests, and opinions (AIOs) Psychographics created 1960 to give insight into - Answer -consumer motivation The AIO approach usually results in - Answer -lifestyle segmentation Psychographics example for one product category - Answer -Pillsbury "What's Cookin" For more that one product category use - Answer -VALS segments (Values and Li...

ADV 318J- exam 1 test, ADV 318J Exam 1 (Wilcox) | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+ the research studies presented in class supported the general notion that cigarette advertising: - Answer -was important to brand preference and was not related to overall increases in consumption most people in the US say they like advertising because - Answer - advertising is fun, it helps them with product information, it supports the media they use advertising has b...

Four keys given by Nephi for understanding Isaiah (2 Ne 25) correct answersKnow the Eastern writing style Geography Understand the context of the last days (live in it) Spirit of prophecy - Testimony of Jesus Significance of place name Nob (2 Ne 20:32) correct answersIt's a hill right outside of Jerusalem Even if the enemy is at your door, trust in the Lord Ancient world power known for military might correct answersAssyria Ancient world power known as center of culture and fashion...

ADV 318J Exam 2 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ American Advertising Federation (AAF) - Answer -maintains the "Advertising Code of American Business" Advertising Code of American Business - Answer --truth -responsibility -taste and decency American Association of Advertising - Answer --maintains a "Standard of Practices" -the "4 A's" The National Advertising Division (NAD) [of Better Business Bureaus] - Answer --investigates di...

(T/F) Advertising is a product of modern times and modern media correct answersTrue Advertising came into being because of these four major factors: correct answers1) The rise of capitalism 2) The Industrial Revolution 3) The Emergence of Modern Branding 4) The rise of modern mass media (T/F) One of the tools used to stimulate demand is advertising correct answersTrue The Industrial Revolution correct answersA major change in Western society beginning in the mid-18th century an...

Advertising Exam 3: Wilcox TEXTBOOK | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ benefit segmentation - Answer -A type of market segmenting in which target segments are delineated by the various benefit packages that different consumers want from the same product category. brand platform - Answer -the key idea on which the brand rests brand promise - Answer -A statement of the key value of the brand. What does it promise to the consumer? business markets - An...

Pros of advertising correct answers1) Advertising informs 2) The economic effects of advertising lower the cost of products 3) Advertising addresses a wide variety of basic human needs 4) Advertising only reflects society's priorities 5) Advertisers are showing much more sensitivity 6) Advertising is a source of fulfillment and liberation 7) Advertising is Democratic art 8) Advertising fosters a diverse and affordable mass media (T/F) An argument in support of advert...

ADV 318J Wilcox Exam 1 - Chapter 4 | Questions and Correct Solutions | Latest update 2024/2025 | Graded A+ Pros of advertising - Answer -1) Advertising informs 2) The economic effects of advertising lower the cost of products 3) Advertising addresses a wide variety of basic human needs 4) Advertising only reflects society's priorities 5) Advertisers are showing much more sensitivity 6) Advertising is a source of fulfillment and liberation7) Advertising is Democratic art 8) Advertising...