Ilcor Study guides, Class notes & Summaries

ADV 318J Wilcox Exam 1 - Chapter 3 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+ (T/F) Advertising is a product of modern times and modern media - Answer -True Advertising came into being because of these four major factors: - Answer -1) The rise of capitalism 2) The Industrial Revolution 3) The Emergence of Modern Branding 4) The rise of modern mass media (T/F) One of the tools used to stimulate demand is advertising - Answer -TrueThe Industrial Revolution ...

ADV 318J Wilcox exam-4 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+ Which of the following is not a component of the IBC strategy? - Answer -Testing Media Creative Budgeting ALL OF THE ABOVE are components of the IBC strategy Which of the following is not helpful in determining a good ad concept? - Answer -Will it work on a billboard? According to the richards richards group, ____ is currently the leader is US digital ad spending - Answer -Google Accordin...

ADV 318J: Exam 2 (Wilcox) Test | Questions and Correct Answers | latest Update 2024/2025 | Graded A+ account planner - Answer -in an advertising agency, the professional who synthesizes all relevant consumer research and uses it to help the team design a coherent advertising strategy for a client's brand or product account services - Answer -a team of agency managers that identifies the benefits a client's brand offers, its target audiences, and the best competitive positioning, and ...

product placement correct answerspractice of placing any branded product into content and execution of an established entertainment vehicle Placement combined with well-timed PR campaign can yield synergy Gain most when consumers are engaged enough to make it part of regular conversation product placement on tv correct answersvery normal, in tv shows and soap operas, reality shows ex: Randy having Coke on American Idol or contestants getting Pringles on Survivor product placement in mov...

Brad Wilcox Final Exam | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+ Four keys given by Nephi for understanding Isaiah (2 Ne 25) - Answer - Know the Eastern writing style Geography Understand the context of the last days (live in it) Spirit of prophecy - Testimony of Jesus Significance of place name Nob (2 Ne 20:32) - Answer -It's a hill right outside of Jerusalem Even if the enemy is at your door, trust in the Lord Ancient world power known for military mig...

Definition of a Parable correct answersstories using common, everyday elements to teach spiritual/moral lessons What is represented by soils, seed, and sower in the parable of the sower correct answerssoils = different types of people and the state of their hearts seed = the gospel sower = Christ and his servants (missionaries) What is represented by the barn in the parable of the wheat and the tares correct answersthe temple Meaning of the Phrase seventy times seven in the parable of...

Wilcox Christ and the Everlasting Gospel Midterm exam | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ Primary purpose of a journal - Answer -It's a tool for becoming Value of writing about what you read - Answer --it allows you to comprehend better -it's not just for posterity, it' for YOU -writing is thinking made visible Reason to memorize scriptures (Richard G. Scott) - Answer -to get help, inspiration, comfort, and motivation Reason to share what we lear...

The research studies presented in class supported the general notion that cigarette advertising: correct answersa.) Was important to brand performance b.) Was not related to overall increases in consumption Most people in the US say they like advertising because... correct answersa.) Advertising can be fun b.) It helps w/ product information c.) It supports the media they use Advertising has been proven of manipulating consumers by "inventing desires." correct answersFalse - advertis...

Wilcox: Christ and the Everlasting Gospel exam | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ Definition of a Parable - Answer -stories using common, everyday elements to teach spiritual/moral lessons What is represented by soils, seed, and sower in the parable of the sower - Answer -soils = different types of people and the state of their hearts seed = the gospel sower = Christ and his servants (missionaries) What is represented by the barn in the parable of ...

ADV 318J Wilcox Exam 1 - Chapter 18 | Questions and correct Solutions | Latest Update 2024/2025 | Graded A+ Public relations - Answer -A marketing and management function that focuses on communications that foster goodwill between a firm and its many constituent groups What is the role of public relations? - Answer -To foster goodwill between a firm and its many constituent groups What percentage of employment of PR managers and specialists is expected to grow by 2020? - Answer -20 per...