Imc strategy - Study guides, Class notes & Summaries

what are the 4 communication tools? - Answer-1. personal selling 2. sales promotion 3. public relations 4. advertising what is a promotional mix? - Answer-the combination of the 4 promotional tools—including (1) advertising, (2) public relations, (3) personal selling, and (4) sales promotion—used to reach the target market and fulfill the organization's overall goals What is IMC (Integrated Marketing Communications)? - Answer-- Consistent message to customers - Coordination of...

WGU D ACTUAL EXAM 300 QUESTIONS AND CORRECT ANSWERS (100%VERIFIED ANSWERS) |ALREADY GRADED A+ Primary marketing research technique that explores the impact of one or more factors, such as the comparison of two marketing campaigns - CORRECT ANSWER experimental research Automatic, low-involvement purchase decision process based on limited information or information gathered in the past - CORRECT ANSWER routine problem-solving Identify the SWOT in this situation: New government polic...

WGU C201 Chapter 13 Questions with complete solution 2024 Promotion - correct answer The function of informing, persuading, and influencing a purchase decision. Integrated Marketing Communications (IMC) - correct answer The coordination of all promotional activities—media advertising, direct mail, personal selling, sales promotion, and public relations—to produce a unified, customer-focused promotional strategy. Promotional mix - correct answer Combination of personal and nonpe...

COM2602 Assignment 1 Semester 2 2023 (CORRECT ANSWERS) QUESTIONS ASKED: ASSIGNMENT 01: WRITTEN ASSIGNMENT DUE DATE: Check online for the due date *** COMPULSORY FOR EXAMINATION ADMISSION *** Mark allocation for Assignment 01 Question 1 25 marks Question 2 25 marks Question 3 25 marks Question 4 15 marks Technical presentation 10 marks TOTAL 100 marks Assignment 01 Technical presentation requirements • Your assignment MUST include the following technical aspects: • a cover ...

digital marketing - marketing activities that use electronic devices or the internet to connect with customers marketing concept - a philosophy that companies should understand needs of customers and make decisions to satisfy those needs search engine marketing (SEM) - internet-based marketing associated with the researching, submitting, and positioning of a website within search engines to achieve maximum visibility search engine optimization (SEO) - process of increasing the quality...

Digital Marketing - D098 Final Exam Elaboration |Question and Answer| 100% Correct digital marketing *Ans* marketing activities that use electronic devices or the internet to connect with customers marketing concept *Ans* a philosophy that companies should understand needs of customers and make decisions to satisfy those needs search engine marketing (SEM) *Ans* internet-based marketing associated with the researching, submitting, and positioning of a website within search engines t...

IMC (Integrated Marketing Communications) - correct answer strategic business process designed to influence consumer perceptions, consumer behavior, and effectively achieve corporate strategy Marketing Mix - correct answer the 'tools' traditionally regarded as the four essential components of a marketing plan (helps create desired response) The 5 R's - correct answer recognition, receptivity, responsiveness, relevancy, relationship Promotion Push Strategy - correct answer strategy's...

Marketing 3340 Final Exam Possession Utility - correct answer A factor of Utility (the benefits or costumer value received by users of the product) is the value of making an item easy to purchase through the provision of credit cards or financial arrangements. Possession Utility -- getting a product or service to consumer so they can own or use it -- accelerated in marketspace. e.g. Airline, car rental, and lodging electronic reservation systems. (Orbitz) Form Utility - correct answer A...

MNM2607 - PUBLIC RELATIONS ACTUAL EXAM QUESTIONS WITH ANSWERS Interactive communication - ANSWER- is an exchange of ideas where both participants, whether human, machine or art form, are active and can have an effect on one another Interactive marketing communication - ANSWER- refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation Brand equity - ANSWER- is a phrase used in the marketing industry which describes the value o...

Primary marketing research technique that explores the impact of one or more factors, such as the comparison of two marketing campaigns - experimental research Automatic, low-involvement purchase decision process based on limited information or information gathered in the past - routine problem-solving Identify the SWOT in this situation: New government policies will help the company in the future - external opportunity Personal Selling is the personal aspect of the Promotion "P" in the ...