Stukent - Study guides, Class notes & Summaries

What is affiliate marketing, according to the presenter? A form of performance-based marketing What are affiliates? The people who refer potential buyers to your website 6 Ways to Show Appreciation for Your Child's Teacher 0:22 / 0:54 What role did the pizza place play in the example that the presenter gave? The merchant Which of the following is a popular commission model? CPA (Cost Per Acquisition) Which of the following types of affiliates are the most s...

1. Social listening is the process of monitoring digital media channels to devise a strategy that will better influence __________ Consumers 2. According to Tori, what does social listening allow you to do? d. All of the above 3. A great way to enter a conversation on Twitter would be: b. Monitor popular hashtags to see what your community is talking about. 4. According to Tori, what percentage of consumers rely on social media to inform their purchasing decisions? a. 74...

7 Principles of Conversion attention context clarity congruence credibility closing continuance As attention ratio goes ____, conversion rates go ____ down; up Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen which of these is not a principal of Attention-Driven-Design? alliteration anomaly proximity consistency alliteration What does the principal "context" mean? designing post-cli...

Measuring the average sentiment expressed about a company on social media platforms may not be a good reflection of the company's performance because: O Some industries generate a generally high level of negative posting, regardless of their performance © Sentiment coding on social platforms is sometimes inaccurate Both some industries generate a generally high level of negative posting © regardless of their performance AND sentiment coding on social platforms is sometimes inaccurate ©...

STUKENT Simulation Reflection Task The task here is straightforward, sign up for the simulation, follow the instructions, complete the assigned tasks within the simulation, and then reflect upon your experience in a written paper. Introduction Marketing any business is important if the business is to survive amidst constant competition and evolving market environment. The rapid evolution and advancement of e-commerce and other online social interactions has made online marketing a core...