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BRAND COMMUNICATION AND REPUTATION MANAGEMENT
1. MARKETING COMMUNICATIONS MIX 2. Crisis and Reputation Management
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BRAND COMMUNICATION AND REPUTATION MANAGEMENT- MAR036-6
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The goal of this study is to comprehend how marketing communications tools fit into integrated brand communication programmes by considering market segmentation and branding challenges, as well as evaluating the usefulness and results of their use in both analogue and digital media.
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Add to cartThe goal of this study is to comprehend how marketing communications tools fit into integrated brand communication programmes by considering market segmentation and branding challenges, as well as evaluating the usefulness and results of their use in both analogue and digital media.
£7.99
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BRAND COMMUNICATION AND REPUTATION MANAGEMENT - Crisis and Reputation Management:
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Crisis and Reputation Management: This report reflects on the crisis communication through an integrated communication tactics for achieving brand reputation in the event of a crisis.
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Preview 2 out of 12 pages
Add to cartCrisis and Reputation Management: This report reflects on the crisis communication through an integrated communication tactics for achieving brand reputation in the event of a crisis.
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