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_________ can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive. correct answers E) Selective distortion The milder information search state where a person simply becomes more receptive to information about a product is ...
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Add to cart_________ can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive. correct answers E) Selective distortion The milder information search state where a person simply becomes more receptive to information about a product is ...
When a case titled Johnson v. Smith is originally filed, Smith is: a. the attorney for Johnson. b. the defendant. c. the reporter. d. the plaintiff. correct answers b. the defendant When a case is appealed from the original court or jurisdiction to another court or jurisdiction, the party app...
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Add to cartWhen a case titled Johnson v. Smith is originally filed, Smith is: a. the attorney for Johnson. b. the defendant. c. the reporter. d. the plaintiff. correct answers b. the defendant When a case is appealed from the original court or jurisdiction to another court or jurisdiction, the party app...
- financial success often depends on marketing ability - success marketing builds demand for products and services, which, in turn, creates jobs correct answers the value of marketing to be a marketer, you need to understand what marketing is, how it works, who does it, and what is marketed corr...
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Add to cart- financial success often depends on marketing ability - success marketing builds demand for products and services, which, in turn, creates jobs correct answers the value of marketing to be a marketer, you need to understand what marketing is, how it works, who does it, and what is marketed corr...
Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas (not tangible) correct answers product The marketer needs to address five product levels that constitute ...
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Add to cartAnything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas (not tangible) correct answers product The marketer needs to address five product levels that constitute ...
Which of the following is NOT one of the four important contributions an effectively trained company sales force can make to consumer marketing? A. remind end-consumers about the product B. increase stock position C. conduct missionary selling D. manage key accounts E. build enthusiasm correct ...
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Add to cartWhich of the following is NOT one of the four important contributions an effectively trained company sales force can make to consumer marketing? A. remind end-consumers about the product B. increase stock position C. conduct missionary selling D. manage key accounts E. build enthusiasm correct ...
Are the means by which firms attempt to inform, persuade, and remind consumers-directly or indirectly-about the products and brands they sell correct answers marketing communications Represent the voice of the company and its brands; they are a means by which the firm can establish a dialogue and...
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Add to cartAre the means by which firms attempt to inform, persuade, and remind consumers-directly or indirectly-about the products and brands they sell correct answers marketing communications Represent the voice of the company and its brands; they are a means by which the firm can establish a dialogue and...
Guarantees are most effective when the product is well known and/or similar in performance to other brands in the market. correct answers False Which of the following methods for new-product development incorporates buyers' preferences in the final design of the product? correct answers quality ...
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Add to cartGuarantees are most effective when the product is well known and/or similar in performance to other brands in the market. correct answers False Which of the following methods for new-product development incorporates buyers' preferences in the final design of the product? correct answers quality ...
An offeree's response to an offer in which the offeree rejects the original offer and at the same time makes a new offer is a: a. cancellation. b. revocation. c. withdrawal. d. counteroffer. correct answers d. counteroffer. Termination of an offer by operation of law can occur due to which...
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Add to cartAn offeree's response to an offer in which the offeree rejects the original offer and at the same time makes a new offer is a: a. cancellation. b. revocation. c. withdrawal. d. counteroffer. correct answers d. counteroffer. Termination of an offer by operation of law can occur due to which...
Agency relationships: a. do not necessarily need to be in writing. b. are consensual in nature. c. are typically formed by agreement of the parties. d. All of these answers are correct. correct answers d. All of these answers are correct. Agents for sales of real property: a. must follow the...
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Add to cartAgency relationships: a. do not necessarily need to be in writing. b. are consensual in nature. c. are typically formed by agreement of the parties. d. All of these answers are correct. correct answers d. All of these answers are correct. Agents for sales of real property: a. must follow the...
ACCOUNTING IS A SYSTEM THAT ___________, _____________, AND _________________ INFORMATION THAT IS _____________, _____________, AND _______________, TO HELP USERS MAKE BETTER DECISIONS correct answers ACCOUNTING IS A SYSTEM THAT IDENTIFIES, RECORDS, AND COMMUNICATES INFORMATION THAT IS RELEVANT, REL...
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Add to cartACCOUNTING IS A SYSTEM THAT ___________, _____________, AND _________________ INFORMATION THAT IS _____________, _____________, AND _______________, TO HELP USERS MAKE BETTER DECISIONS correct answers ACCOUNTING IS A SYSTEM THAT IDENTIFIES, RECORDS, AND COMMUNICATES INFORMATION THAT IS RELEVANT, REL...
Product liability claims may be based on: a. strict liability theories. b. breach of warranty. c. All of these answers are correct. d. negligence theories. correct answers c. All of these answers are correct. To maintain a negligence suit against a seller of a defective product: a. the w...
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Add to cartProduct liability claims may be based on: a. strict liability theories. b. breach of warranty. c. All of these answers are correct. d. negligence theories. correct answers c. All of these answers are correct. To maintain a negligence suit against a seller of a defective product: a. the w...
Customer churn is how rapidly a store can move customers through its checkout facility or process. correct answers False Which of the following is a way for companies to increase customer-perceived value? correct answers increase total customer benefit by improving economic and functional benefit...
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Add to cartCustomer churn is how rapidly a store can move customers through its checkout facility or process. correct answers False Which of the following is a way for companies to increase customer-perceived value? correct answers increase total customer benefit by improving economic and functional benefit...
A common law doctrine under which either party may terminate an employment relationship at any time for any reason, unless a contract specifies otherwise, is: a. employment by public policy. b. employment at will. c. employment at sufferance. correct answers b. employment at will. An employe...
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Add to cartA common law doctrine under which either party may terminate an employment relationship at any time for any reason, unless a contract specifies otherwise, is: a. employment by public policy. b. employment at will. c. employment at sufferance. correct answers b. employment at will. An employe...
An offeree's response to an offer in which the offeree rejects the original offer and at the same time makes a new offer is a: a. withdrawal. b. counteroffer. c. revocation. d. cancellation. correct answers b. counteroffer. A common law rule that requires that the terms of the offeree's acc...
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Add to cartAn offeree's response to an offer in which the offeree rejects the original offer and at the same time makes a new offer is a: a. withdrawal. b. counteroffer. c. revocation. d. cancellation. correct answers b. counteroffer. A common law rule that requires that the terms of the offeree's acc...
Conduct can be clearly unethical and morally reprehensible, but still be legal. a. True b. False correct answers a. True The majority of employees say that they would leave their current position to work for a company with a good reputation. a. True b. False correct answers a. True The D...
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Add to cartConduct can be clearly unethical and morally reprehensible, but still be legal. a. True b. False correct answers a. True The majority of employees say that they would leave their current position to work for a company with a good reputation. a. True b. False correct answers a. True The D...
Product liability claims may be based on: a. breach of warranty. b. strict liability theories. c. negligence theories. d. All of these answers are correct. correct answers d. All of these answers are correct. To maintain a negligence suit against a seller of a defective product: a. the warra...
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Add to cartProduct liability claims may be based on: a. breach of warranty. b. strict liability theories. c. negligence theories. d. All of these answers are correct. correct answers d. All of these answers are correct. To maintain a negligence suit against a seller of a defective product: a. the warra...
Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has...
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Add to cartJoe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has...
Explicit Value correct answers MISSION STATEMENT can help achieve this. Strategies and practices should be clearly stated principles that can be widely shared within organization. Simple, short, actionable and emotionally resonant. PATAGONIA: "Build the best product, cause unnecessary harm" Tho...
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Add to cartExplicit Value correct answers MISSION STATEMENT can help achieve this. Strategies and practices should be clearly stated principles that can be widely shared within organization. Simple, short, actionable and emotionally resonant. PATAGONIA: "Build the best product, cause unnecessary harm" Tho...
By focusing the customers on the price of a product, you make: a. the demand for the product more inelastic b. the customers less price sensitive to the product c. the demand for the product more elastic d. only B&C correct answers c. the demand for the product more elastic large amusement pa...
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Add to cartBy focusing the customers on the price of a product, you make: a. the demand for the product more inelastic b. the customers less price sensitive to the product c. the demand for the product more elastic d. only B&C correct answers c. the demand for the product more elastic large amusement pa...
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