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Marketing 1st Year
This will answer many MCQ's that will be asked in the exam paper. Covers important theoretical concepts
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The Nature of Marketing
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Brief introduction to marketing. Describes what customers value in a product. Differenciates between efficiency and effectiveness.
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Add to cartBrief introduction to marketing. Describes what customers value in a product. Differenciates between efficiency and effectiveness.
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Mass Communications and Techniques
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This document gives a very good highlight on the different types of promotional tools available for companies. It has special focus on Advertising later in the document. The way to chose the promotional tool is also given.
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Add to cartThis document gives a very good highlight on the different types of promotional tools available for companies. It has special focus on Advertising later in the document. The way to chose the promotional tool is also given.
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Marketing Segmentation
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Describes the different market segments, factors affecting segmentation, marketing strategies and positioning.
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Add to cartDescribes the different market segments, factors affecting segmentation, marketing strategies and positioning.
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