Characteristics and Needs of
Clientele and Audiences for
Communication and Journalism
Objectives:
• Describe the clientele and audience of communication.
• Distinguish the needs of individuals, groups, organizations, and
communities.
• Discuss the different settings, tools, processes, and channels involved
in the communication process.
Clientele and Audience
• clientele – refers to an individual or group of persons who are the
designated receiver of information
• audience – refers to those who use media; such as television,
newspaper, magazines, books, and social media; as their source of
information.
Characteristics of Clientele and Audiences
Social position
• refers to one’s status or position in a particular culture of society
• it influences social power and hierarchy
Educational attainment
Page 1 of 5
, • When communicating with clients or audience, you should take into
consideration their literacy skills and level of education.
Age group
• People belonging to different age brackets have different levels of
experiences that can influence how they communicate with others.
Race and ethnicity
• One of the main issues that professionals must address is the use of
appropriate representations in portraying details of a particular race or
ethnicity.
Primary language
• Communicating with the clientele or the audience in the language
that is easily understood facilitates understanding between the social
worker and the person whom he/she is talking to.
Health status
• When communicating with the clients or an audience, you should take
into consideration their health condition.
Source of livelihood
• You should choose the means of communication that is easily
accessible to people, such as newspapers and portable radio.
Kind of information used
• Information is a source of matter that influences the format and
distribution of communication materials.
• This refers to the information that matters to a person.
Needs of the Clientele and Audiences in
Communication
Page 2 of 5
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller senpaijei. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £12.71. You're not tied to anything after your purchase.
