Areas of Specialization and
Career Opportunities for
Communicators and Journalists
Objectives:
• Explore the different areas of specialization in the field of
communication.
• Identify the different career opportunities for communicators and
journalists.
The Areas of Specialization in Communication
Field of communication
• It is one of the in-demand professions of the 21st century.
• It facilitates the ear-developing and complex relationship between
people and institutions.
• The growth edge of communication technologies paves the way for
business and arts.
Advertising and marketing
• any published or broadcast material
• Communicators and journalists are huge influencers in promoting
materials or products to the public.
Communication education
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, • Communication is the tool in imparting knowledge and information to
the learners.
• Communicators in academe are experts in conceptualizing
summarized data.
Public relations
• exercise communication that builds, maintains, and preserves a
reputation of an individual, organization, or company
• cover entertainment, business, and technology
Theatre and performing arts
• dramatic arts of communication that expresses the synesthesia of lived
experiences of man and woman
• Actors and actresses are the senders and audiences are the receivers.
International relations
• Communication is an essential tool in politics and international
relations.
• Advance technology results in globalization in motion and
collaborative efforts in policymaking.
Career Opportunities for Communicators
Public relation specialist
• strategizes ways on how to influence public opinion
• are usually in charge of coordinating with the press and organizing
events
Meeting/event planner
• packages events to make sure they are meaningful and appealing
• are also responsible for reaching out to the press and other channels to
advertise the event
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