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Principles in Communication and Journalism - study guide £12.60   Add to cart
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Principles in Communication and Journalism - study guide
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This is a bulleted summary of everything you need to know about the principles in communication and journalism.

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  • June 6, 2022
  • 3
  • 2020/2021
  • Lecture notes
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Study Guide Applied Social Sciences

Principles of Communication

Objectives:
• Identify the principles of communication.
• Apply the principles of communication.




Principles of Communication
• Communication is a two-way process.
• essential to achieve effective communication
• avoid conflict, miscommunication, misunderstandings, confusion, and
misinterpretation of the message

Principle of clarity
• message – understandable and recognizable by the receiver
• sender may adjust to the level of comprehension of the receiver

Principle of attention
• sender and receiver should focus on the communication process
• both must listen and pay attention to each other
• avoids missed detail of the message
• avoids misinterpretation when not focused

Principle of feedback
• reaction of the receiver to the message of the sender

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