Explore how quality standards can be established outside the organisation.
Basic Competitive Strategies -
Michael Porter’s four basic competitive positioning strategies -
Overall cost leadership -
Differentiation -
Focus -
Middle-of-the-roaders -
Explore how quality standards can be established outside the organisation.
Certification and trademarks from a business perspective. Small and Medium-
sized Entreprises (SMEs) are encouraged to use the guide to (or “intending to”)
integrating their certificate and trademark strategy into their overall business
strategy- competitive strategies in determining the success of their product in
the marketplace where buyers and sellers interact.
Michael E. Porter’s (strategist) New Approach from Harvard Business School.
First “strategist,” a field that is, basically, straight economics
1980: The Five Competitive Forces
The Competitive Advantage of Nations, 1990.
Competitive Strategies are:
Basic Competitive Strategies
Michael Porter’s four basic competitive positioning strategies
Overall cost leadership
Differentiation
Focus
Middle-of-the-roaders
Overall cost leadership strategy is when a company achieves the lowest
production and distribution costs and allow it to lower its prices and gain market
share.
To outperform competitors by doing everything, it can produce goods or
services at the lowest possible cost.
Differentiation strategy is when a company concentrates on creating a highly
differentiated product line and marketing programme so it comes across as a
class industry leader
Differentiation- The differentiated product can satisfy a customer’s need in a
way that competitors cannot.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller chunen. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £2.99. You're not tied to anything after your purchase.
