100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Business to Business Marketing £2.99   Add to cart
Quickly navigate to
Preview
  2.  
  3. The University Of Manchester (UOM)
  4.  
  5. Business Management
  6.  
  7. Marketing

Lecture notes

Business to Business Marketing
 436 views  7 purchases

This document describes B2B Marketing and also contrasts it with B2C Marketing. It explains various types of strategies involved while purchasing in a B2B Marketing.

Preview 1 out of 5  pages

Document information

  • January 17, 2016
  • 5
  • 2015/2016
  • Lecture notes
  • Unknown
  • Lecture 3

Subjects

Written for

All documents for this subject (6)

Seller

avatar-seller
BMAN

Reviews received

Content preview

Lecture 3 Business-to-business (B2B Marketing)

B2B marketing is the marketing of offerings to businesses or
other organisations for use in their production processes, for
consumption or use in their operations, or for resale to other
customers. Some B2B companies are Rolce Royce (sells its
engines to the aviation industry), Volvo sells busses, trucks and
engines in the marine industry.

A toaster is build up of many small parts that are assembled by
the ‘toaster company’. The raw materials that the company
orders to assemble are a sheer example of B2B Firms. If a
business starts to produce all the components by itself, the cost
of the toaster would go very high and here is where the need for
B2B organizations comes in. They indeed form a major part of
the demand in a country.

Contrasting Market Forms – (Narayandas (2005))




PREVIEW SECTION

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller BMAN. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £2.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

60904 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now

Start selling
£2.99  7x  sold
  • (0)
  Add to cart