For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners sh...
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There are many benefits that customers get from using internet
marketing. In this assignment I'm going to explain them.
Mass Customization
Firstly, I'm going to start off with Mass Customization. This is
the process of delivering wide-market goods and services that
are modified to satisfy a specific customer’s need. Mass
customization is a method that enables flexibility and
personalization for customers. I’m going to incorporate mass
customization with the company Adidas. An advantage of
Adidas Mass Customization is that customers will be more
satisfied as they will be able to purchase the products that they
want, tailored to them. For example there are more products
online that there will be offline (retail or store). Therefore,
customers are more likely to go to the Adidas website then the
Adidas store can gain more customer retention. Mass
production can give a business opportunity, such as increasing
customers. As if products are being tailored to them and there
is more choice, they are likely to return to the business to
purchase other products. This will therefore increase sales and
revenue.
Advertising
Secondly another factor is that an important benefit to internet
marketing is advertising. Adidas is gaining many opportunities
advertising because as we all know advertisement if done well
automatically increases the sales for the company. This leads to
the company producing more of the product because they know
its selling well. With Adidas they’ve been around so long, 1949
to be precise so their advertising doesn’t have to be dramatic.
The advantage of Adidas doing advertising is that it informs the
customer about new products, improves the sale of a product
and it is a direct communication with the customer. Another
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