For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners sh...
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In this assignment I’m going to explain how internet marketing
has made Adidas more efficient, effective and successful.
Efficiency
A level of performance that describes a process that uses the
lowest amount of inputs to create the greatest amount of
outputs. Efficiency relates to the use of all inputs in producing
any given output, including personal time and energy.
Reference: http://www.investopedia.com/terms/e/efficiency.asp
Efficiency in, business terms, is the comparison of what is
actually produced with what can be achieved with the same
consumption of resources such as money, time, etc.The
company Adidas create new business opportunities through the
use of promotions on websites, search engines and links. This
helps the business reach out to millions of people in a short
period of time and the results are instantly measurable. It also
captures stores and integrates its consumers’ data easily.
Adidas has increased efficiency because there able to reach out
to customers about opportunities for sales of existing
customers. As they give new information and updates to the
customers via email or post to increase opportunities for sales
from existing customers as they give customers new
information or their new update to the existing consumers via
email or post. This has increased opportunities for sales as they
are being informed well and quickly. This organisation has
increased efficiency by using electronic communications to
reduce staff costs as it requires only few seconds to
communicate through electronic media because it supports
quick transmission and it saves time and money In addition,
electronic media allows the business managers to easily control
operation across the globe.
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