Essay
UNIT 10 - MARKET RESEARCH IN BUSINESS - P5
- Institution
- Pearson (PEARSON)
P5 interpret findings from the research presenting them clearly in an appropriate format.
[Show more]
2 reviews
By: irenenankya2018 • 4 year ago
By: emmanuelopokuasare • 4 year ago
Content preview
P5- In this assignment I am going to interpret the findings from the research and I will present themclearly in an appropriate format.
By conducting the market research for Lufthansa regarding their issue I gathered all the information
needed. The questionnaires had 15 respondents which gave a prompt feedback to the questions.
First Question: How often in a week are do you buy Coca-Cola products?
Sales
Occasionally
Always
Never
For Diet only
As we can see in the pie chart presented above, the biggest number of people represented are
the ones who are always buying the Diet Coke product. Most of these customers said that they
are drinking approximately 2L of drink per day, so 14L in a week. Some of them known that the
Diet drink is not really healthy but they couldn’t quit drinking it.
The next 20% of customers presented in the pie chart are the ones drinking Diet Coke
occasionally. They said that they only buying the drink for parties or special occasions such as
visiting friends, having guests, etc.
The next 20% of the customers are equally divided between customers who never tried Diet
Coke because they knew it is unhealthy and the other 10% of the customers which said that
they only using the drink for Diets as it doesn’t contain any sugar.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Medeea. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £3.48. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
50990 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 15 years now