Essay
Unit 6 Programming LAA (Assignment 1)
- Module
- Unit 6 - Website Development
- Institution
- PEARSON (PEARSON)
Unit 6 Programming LAA (Assignment 1) distinction grade Marked by Pearson BTEC
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Mohammed Hussain DISTINCTION UNIT 6 LAAIntroduction
Web development is the construction and maintenance of websites. It is the job
behind the scenes to make a website look great, operate quickly and perform well
with a good user experience.Many websites today have majority or all the principles
of a web design you can think of. Every web developer needs to consider the user's
interaction with the website and if it meets all types of users. Websites have a
feedback feature so they can improve anything that needs to be added or changed.
Principles of Web development
Target audience: In general, EBay targets a very broad demographic spectrum,
mainly focused on traditional Internet users. More than half of the total eBay users
have an average age of 45 and above, based on Nielsen Ratings. More males use
ebay than females. However, this may not always be the case. eBay’s intended
purpose is to make sure their website is suitable for all types of users. This is so they
can still gain more of an audience as people with visual impairment and hearing
issues can still use ebay with no problems. Ebay sells a wide range of products for
every type of user and the website is compatible for all users. For example, for
people that are blind, they can use a narrator tool which can read out all the texts on
eBay. Ebats focus is to sell products worldwide and reach out to all users no matter
what country they are in. Ebay facilitates consumer to consumer and business to
consumer sales through its website.
EBay is an online auction e commerce site that allows goods to be bought and sold
by users. On eBay, virtually every object can be sold, whether it is new or used. The
terms of the auction are set by the sellers, including the delivery options, payment
methods and return policy. Ebay is based in San Jose, California.
Ebay has been around for many years and constantly throughout the years, they
have improved their website to be compatible, well suited for many people. For
example, Ebay has enlarged their text and headers so anyone with visual
impairment can see more clearly. Also Ebay Created Standout Listings which makes
listings look professional. This is good for new users that want to surf and purchase
products on ebay.
Simplicity
,Mohammed Hussain DISTINCTION UNIT 6 LAA
We can tell Ebay has thought about simplicity and has implemented it. Simplicity is
one of the main principles to consider for the user experience and the usability of
the website. Finding a key colour that fits your brand will allow you to influence and
persuade your customer’s behaviour positively towards your company/brand.. Ebay
uses soft colours which makes it easier to see. For eg; white background with black
text. The action of clicking a link or an item is the basic function of the website and
should be coded properly so there are no errors when clicking on the links.
Imagery
Imagery is every visual aspect used within communications. All imagery should be
descriptive and capture the essence of the company and act as the embodiment of
their brand's personality. Most of the initial data we use on websites is visual and it is
vital to use high-quality images as a first impression to create an impression of the
user's professionalism and credibility. Inputting too many images is not good
because users want to be able to understand the in depth meaning of the images so
there should be a mixture of both text and images. Once images are added, colour
should be a good colour and should be a consideration to the developers. Colour is
the aspect of a website and an image shouldn't be black and white.
White Space
Ebay has used white space which is the space between graphics and margins.It is
the space between columns, between type lines or figures that offers the readers to
rest their eyes as they move from section to the next. Whitespace is for good reason,
an important element of design. For example, if there is a lot of whitespace, users
will understand and pay more attention to whatever they are seeing. Also, white
space on the other hand is a very good and useful tool to stabilize design segments
and help organise content to strongly enhance users experience of visual
communication. Furthermore White space, through interactive content can help
direct the user. It can help to create centre points and lead the attention of the user
to specific elements of the layout. Part of a website's strategic planning is to assign
particular elements or material priority.
Usability
The principle that plays a major role on how the user interacts with the website is
usability. This is important as web developers need to make sure their customers are
, Mohammed Hussain DISTINCTION UNIT 6 LAA
not experiencing any issue and so they can make their audiences pleased. The aim
of any company or business is to satisfy the desires and needs of their clients as
efficiently and effectively as possible. Usability refers to how convenient a website is
to communicate with users. Some pages, for instance, are aesthetically impressive
but hard to navigate, which makes it difficult for users to find what they need. These
websites are on the low end side. Usability features like the search box is key for
those who are surfing and looking for new specific products. Furthermore, Usability
is important because it can correctly complete the task for users, and users can
operate it easily. You can also add items to the basket which is helpful if you want to
shop later. Also in ebay, you can select different categories for products you want.
Site layout
Site layout should be used effectively on every website. The purpose of every layout
is to organise, categorise and display the information a website houses effectively.
The perfect website layout should be consistent, equal, symmetrical and clear.
Above all, top designs clarify what's anticipated from the visitors going on the
website. The best site formats offer a comparable and predominant client experience
regardless of what sort of gadget your guests might be utilizing. Ebay has made use
of this as their layout is clear and symmetrical also, the website on a mobile device is
clear and easy to navigate.
As we can tell this is a good layout because the images have a gap between the rest
and the text is written below which the users know what they are looking for.
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