1. Promotion is one of the four Ps of marketing. The promotion mix is .
2. When using various forms of promotion to car- ry the promotion message, it is important that the recipients of the message interpret it in the same way. Creating a unified promotional mes- sage, where potential customers ...
BUS 110 Chapters 16-19 FINAL EXAM
Study online at https://quizlet.com/_6ii49o
1. Promotion is one of the four Ps of marketing.
the promotional
The promotion mix is .
tools marketers use
to carry out
2. When using various forms of promotion to car- promotion
ry the promotion message, it is important that
integrated
the recipients of the message interpret it in the
marketing
same way. Creating a unified promotional mes-
communication
sage, where potential customers perceive the
same message, whether it is in a TV
commercial, or on a billboard, or in an online
blog is called
.
3. If the sender in a non-personal, paid promotion
is identified, we define it as advertising. If the
sender is not readily identified, we label it . propaganda
4. How do consumers benefit from advertising? They receive
valuable
information, and
adver- tising can
even pay for the
media that delivers
the message.
5. While doing an online search for a music venue, 7. A fast growing
Darcy ran across a performance of well-known form of media for
entertainer Lady Gaga that featured her hair the delivery of
neat- ly wrapped in Coca-Cola™ cans. The advertising
venue did not visibly identify the sponsor in any messages is
other way. Marketers would categorize this form Some firms
of advertis- ing as .
6. Some products and services lend themselves to
better than others. For
example, youth in Southeast Asia, youth in
Bosnia, youth in Alaska, and youth in Brazil may
desire the same products, in the same form.
1
, BUS 110 Chapters 16-19 FINAL EXAM
Study online at https://quizlet.com/_6ii49o
product placement
global advertising
social media
2
, BUS 110 Chapters 16-19 FINAL EXAM
Study online at https://quizlet.com/_6ii49o
boast that they have several million followers on and res- cue on
Twitter™ and Facebook™ accounts. its social media
site and on-line
8. A benefit of utilizing social media to deliver adver-
ad- vertising messages is .
9. Personal selling, as a form promotion, differs
when the effort is a B2B (business to business)
sales effort rather than a B2C (business to con-
sumer) sales effort. B2B personal selling
requires
.
10.Which of the following statements about
personal selling is true today?
11. is an unpaid form of promotion.
It can have positive and negative effects on the
recipient. When you log onto Yahoo™ and read
that four auto assembly line plants are closing,
it is not good news for our economy. However,
on the same site, if you read about a motor
compa- ny's water recycling effort targeted
toward good stream management, you are
usually impressed.
12.When Beck's Bicycles, Inc. volunteered to
send its expert riders up mountainous terrain
to res- cue a lost dog that was unable to free
himself from a cliff, it received accolades not
only from other bicyclists, but from the public
in gener- al. Beck's marketing director insisted
that the company show a video of the search
3
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