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BUS 110 Chapters 16-19 FINAL EXAM
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1. Promotion is one of the four Ps of marketing. The promotion mix is . 2. When using various forms of promotion to car- ry the promotion message, it is important that the recipients of the message interpret it in the same way. Creating a unified promotional mes- sage, where potential customers perceive the same message, whether it is in a TV commercial, or on a billboard, or in an online blog is called . 3. If the sender in a non-personal, paid promotion is identified, we define it as ad...
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