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P3, M2, D1 - Market Profile - Unit 14 - Specialist Tourism

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BTEC Extended Diploma Level 3 Travel and Tourism - Unit 14 - Specialist Tourism P3, M2, D1 - Achieved all criteria Market profile for adventure tourism For P3, learners should select, through negotiation with the tutor, a specific specialist tourism market. This part of the unit could be assesse...

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  • January 4, 2018
  • 7
  • 2017/2018
  • Essay
  • Unknown
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I got all the criteria for this work...

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By: Lisa66 • 6 year ago

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Market profile for adventure tourism




What adventure tourism is, how it has become popular
Adventure tourism is a type of travel involving exploration of areas and engaging in activities
with an added risk of danger. People going on adventure holidays are usually seeking for
adrenaline rushes.
A study shows that adventure tourism has grown 65% year over year ever since 2009. In
2013, it was a $236 billion industry and it is still growing.
Tour operators specialising in adventure tourism

 Exodus
 Imaginative Traveller
 G Adventures
 KE Adventure Travel
 Wild Frontiers Travel

Exodus` market profile
Exodus specialises in adventure tourism with over 40 years’ experience. They have trips
including walking, cycling, mixed-activities, culture, wildlife and seasonal getaways. The
company was founded on 4th February 1974. The head office is in Balham, South London.
Exodus is a private limited company and its parent company is TUI Travel.

 Number of staff – 50
 Turnover - £7.7 million each year
 Assets - £22.3 million
 Liabilities - £14.8 million
 Cash - £7.8 million

Typical locations around the world
The typical destinations include Africa, Asia, Europe, Arctic, Antarctica, North America,
Middle East, South America, Central America, North America, Oceania and Australia.
Adventure travels usually take place in mountains, rivers, jungles, hills, forests and other
different areas.

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