Unit 4 – Impact of the use of IT on business systems - Assignment 2, P3 - Explain how organisations respond to information technology developments, P4 - Explain how an organisation can manage risk when using IT technology, P5 – Describe recent IT developments, M2 - Suggest how recent developmen...
Unit 4 – Impact of the use of IT on business systems
P3 - Explain how organisations respond to information technology developments
Sales and marketing strategies
With the start of 21st century, businesses quickly realised that collecting information about their
customer’s habits and favourites is going to get easier than ever. Now that it’s 2017, nearly all
businesses depend on technology in one way or another. All companies including Barclays strictly
uses complex computer systems and power hungry components to track their visitors and get the
most valuable public information from their about their habits and other details that’ll help the
company marketing and sell new products and services.
Companies like Barclays gather information from their website, partners, loyalty cards and vouchers
and through electronic systems such as EPOS (Electronic Point of Sale) that is widely used in shops all
around the world.
Companies also collect data by using the government’s own demographics statistics report that they
usually put out every quarter of a year and yearly. These information are open and can be used by
anyone.
There are also a ton of useful and popular software available for companies to choose from when
getting there to manipulate the researched data. There are various graphic, database tools available
freely and in paid formats that let companies evaluate their collected data in a unique and very
understandable way that can help them research the trending and most popular things that people
want and are searching for.
Thanks to simplified operating systems and software tools, information can now be presented and
used in a user-friendly way that doesn’t require staff members any additional training in order to a
specific job – this can save thousands of pounds to companies on a yearly basis.
Purchasing strategies for automated ordering
Larger companies have quickly jumped onto the ‘automated system’ train and developed very
intelligent and precise computer systems and programs to work with. Banks including Barclays were
part of one of the large number of companies who created bank and automated system standards
that shaped the whole technology automation industry. Companies like Barclays are strictly using
automated services to reply and comply with their customers’ needs, and they do that very
efficiently and precisely with minor error rates. Barclays such as other companies use EDI systems
(Electronic data interchange) to communicate with their customers in an automated, electronic way.
These EDI systems let companies meet with customers demands and needs nearly instantly. It’s
important to mention that there are a few EDI systems that currently exists and are in use by various
larger companies.
-An Applicability Statement 2 (AS2) system is one of them. This system lets companies communicate
and send data by using the internet. The AS2 standard implies that the data is actually sent and
received between the two parties.
-There is also a “Web-Based EDI” that uses browser, internet and other protocols to send and
exchange data via a web browser. These web browser could be anything starting with Google
Chrome, Microsoft Edge, Safari and so on.
-Value Added Network (VAN). This type of EDI is used to securely exchange, connect and
communicate between parties within a business and or with their partners. It’s mostly used for
communication and for private information/data sharing between companies and customers.
Roland UDVARLAKI – Unit 4 – Assignment 2 – P3, P4, P5, M2 - Page 1 of 9
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