Roland UDVARLAKI
User needs/User requirements
Assignment 2 – Make the Graphics
P3 – Demonstrate the use of editing tools to edit and manipulate images
In this assignment, I will be describing the software I have used to create my logos and pop-up
advertisement as well as I will be describing the target audience, client needs and the user
needs that I had to keep in mind when designing the images.
Target Audience: When I started to design the logo, I had to keep in mind the name and the
target audience. My company was aiming for a target audience in the 16+ age range, so I had to
make sure to keep it suitable for all ages above the given criteria. I however decided to keep it
simple and make it even more suitable for other ages such as: 10+ year olds. I made this by
simply putting a smiley face inside of the logo to keep it friendlier and perhaps attract a few
more people as they may like the logo the first time they see it. I also had keep in mind equality
& diversity, so I decided to make the logo Black and White. This way, the logo can be coloured for
certain events and could match with all kind of themes.
Client needs: As mentioned above, my client needed a logo that would be friendly, memorable,
suitable for all ages, religions etc. and professional looking. My client has asked me to create a
logo that also matches with the theme that they have on the website. (Black and white) Since
there was a promotion at the time of making the logo and the advertisement, my client wanted
me to make it promotional, so I have decided to go for a dark, black theme that’d be suitable for
Black Friday deals and as an additional colour, I have added yellow to make a few things stand
out a little bit more and catch more customers attention. My client also wanted to have various
logos that could be re-used in the future, so I have made two variations that is suitable for all
future needs. I have created a black on white and a white on white logo with black outlines on
the outside. These logos can be coloured at any given time in the future, so for any future events
or changes, it can be swapped very easily just by editing the colours, and not the whole logo
itself. This can also save time and money for my client.
User Needs: As mentioned above, users had to notice the logo very easily and had to be friendly
for all ages, religions etc. I have achieved this by focusing on the 2 main colours: Black, white. I
have added a smiley face to make it even more suitable and friendly for all ages, and so this is
also very eye catchy, meaning that more people will notice it and click on the website, only
because of the great looking logo. It also links back to the main theme of the website which is
headphones.
LOGO
Roland UDVARLAKI – Unit 30 – Assignment 2 – P3, P4, M2, D2 - Page 1 of 16
, Roland UDVARLAKI
Software I have used for the advertisement: I have used Photoshop to edit and create my
advertisement. Photoshop was perfect and very simple to use as I have had experience with it in
the past. I’ve created various layers for different objects and grouped them together when I’ve
had to design them the same way and then ungrouped them to adjust the size of them
individually to create a perfect, professional looking advertisement that would appear on the
index page on the website. I have tried to use the colour yellow to highlight certain parts that my
client considered as a “key” for the promotion. I have then added some white for the right side
and added an extra shape for the left to make it blend in with the wallpaper and theme that the
website already had.
Software I have used for the LOGO: I have used Adobe Fireworks to create and edit my LOGOs.
Fireworks makes it easy to make shapes, colour them and to adjust each object’s size individually
or in a grouped format. Fireworks makes it really easy to zoom-in/out and see small details in a
perfectly compact manner. To speed up the process of making the logo, I have cut together a few
different shapes and ‘played around’ with them for a while to see which one would suit the
website the best possible way. At the end, I’ve put all the shapes together and got the one that
can be found on the website today.
Roland UDVARLAKI – Unit 30 – Assignment 2 – P3, P4, M2, D2 - Page 2 of 16
