CCEA • Business studies
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Modules Business studies at CCEA
Notes available for the following courses of Business studies at CCEA
Latest notes & summaries CCEA • Business studies
A look at what is quality, how quality is measured and the various standards including: EFQM, ISO 9000 and benchmarking.
A look at an example of a SWOT analysis by using McDonalds.
A look at the 7P's of the marketing mix, including types of pricing, promotion and marketing.
A step by step look at constructing a market plan, types of marketing objectives, advantages and disadvantages of a market plan, marketing budget and ansoff matrix.
A look at various promotion and advertising methods including, price reductions, discounts, loss leaders, competitions, coupons, free figts, Point of Sale Displays, Loyalty Cards, Sponsorship, Public Relations,
A look at the various methods of research e.g. surveys, focus groups, consumer panels, test marketing, interviews, observation and store loyalty cards.
A look at the methods of distribution e.g. air, rail, with analysis of each method via advantages and disadvantages.
A look at random sampling, quota sampling, cluster sampling and stratified sampling.
A look at the advantages and disadvantages of primary and secondary research.
A look at market segmentation, geographyic segmentation, demographic segmentation, geo-demographic segmentation and market targeting.