CCEA Business Studies A Level - Unit 1 AS High quality hand written notes covering all aspects of the course. The notes look into all aspects of 'The Competitive Business' in a concise yet detailed manner

A look at the different types of markets including: duopoly, monopoly, perfect competition, oligopoly and competitive market.

A look at what is quality, how quality is measured and the various standards including: EFQM, ISO 9000 and benchmarking.

A look at an example of a SWOT analysis by using McDonalds.

A look at the 7P's of the marketing mix, including types of pricing, promotion and marketing.

A step by step look at constructing a market plan, types of marketing objectives, advantages and disadvantages of a market plan, marketing budget and ansoff matrix.

A look at various promotion and advertising methods including, price reductions, discounts, loss leaders, competitions, coupons, free figts, Point of Sale Displays, Loyalty Cards, Sponsorship, Public Relations,

A look at the various methods of research e.g. surveys, focus groups, consumer panels, test marketing, interviews, observation and store loyalty cards.