CONSUMER BEHAVIOUR - TEST BANK
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Consumer Behaviour, 7e (Solomon) Chapter 3 Learning and Memory 1) ________ refers to a relatively permanent change in behaviour that is caused by experience. A) Learning B) Memory C) Perception D) Motivation Answer: A Type: MC Page Ref: 61 Skill: Concept Objective: L3-01 Understand why it is important to know how consumers learn about products and services. 2) Casual, even unintentional, acquisition of knowledge is called: A) incidental learning. B) piggybacking. C) st...