Marketing Quiz 25 Questions/Answers for A+ Student
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Which marketing management philosophy focuses on the question, "What do customers want and need?" - -market -A company that wants to implement a market orientation would need to: a) establish and maintain mutually satisfying relationships with customers. b) determine how to deliver superior customer value. c) do research on its customers, competitors, and markets. d) implement actions that provide value to customers. e) all over the above - -E