MNG3701 - Strategic planning - LU3: Strategic Anal
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1. Importance of Analyzing the Ex- ternal Environment -Managers can mitigate threats. -Managers can leverage opportunities. -Gain understanding of potential im- pacts. -Understand the source / proximity of factors. 2. The PESTEL Model -Groups environmental factors into six segments: --Political --Economic --Sociocultural --Technological --Ecological --Legal These factors can create: --Opportunities --Threats 3. Political Factors -Processes & actions of government bodies -Firms can sha...