PEARSON (PEARSON) • Business studies
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	Edexcel A Level 2018 Business Paper 1 Mark Scheme 
| Marketing, people and global businesses
	Edexcel A Level 2020 Business Paper 1 Mark Scheme 
| Marketing, people and global businesses
	Edexcel A Level 2021 Business Paper 1 Mark Scheme 
| Marketing, people and global businesses
	Edexcel A Level 2020 Business Paper 1 | Marketing, people and global businesses
	Edexcel A Level 2017 Business Paper 1 | Marketing, people and global businesses
	Edexcel A Level 2018 Business Paper 1 | Marketing, people and global businesses
	Edexcel A Level 2019 Business Paper 1 | Marketing, people and global businesses
Covers all of 4.4 including 4.4.1 4.4.2 and 4.4.3 
Notes include the getting started document and screenshots of the specification points covered
a) Factors leading to a change in demand: 
o changesinthepricesofsubstitutesand complementary goods 
o changesinconsumerincomes 
o fashions, tastes and preferences 
 o advertising and branding 
o demographics 
o external shocks 
o seasonality
a) Factors leading to a change in supply: o changesinthecostsofproduction o introductionofnewtechnology 
o indirect taxes 
o government subsidies 
 o external shocks