University of the West of England
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1st class essay. Recommend using to read and get a better understanding of RBV theory. 1500 words
Marketing communications in the modern age: Technological advances have done much to advance the practice of marketing, but, too often, campaigns can backfire or sink without a trace. Many marketers ‘jump on the bandwagon’ of social media without considering issues around control of brand reputation, the impact of the digital conversation, and appropriateness of these media for their target markets, leading to disappointing results or even brand suicide. Others focus solely on digital market...