Unit 28 branding - Study guides, Revision notes & Summaries

*Distinction Graded* Unit 28 Branding: D1 - Evaluate the impact of branding on a selected large business.

*Distinction Graded* Unit 28 Branding: D3 Justify suggested changes to an existing brand for a product btec business level 3 national diploma

*Distinction Graded* Unit 28 Branding :D2 - Evaluate the extent to which the branding of a product meets the aims of a selected large business.

P3:Investigate the reasons for a selected large business to have a brand strategy. B.P4 Explain, using examples, the branding of two contrasting products in a selected large business. Learning aim B: Review how branding is used by a selected business Learners will understand how branding and business strategies align, and how branding activities can be affected by internal and external factors. B1 Branding as part of business strategy • Brand strategy: o a long-term plan for the development...

This piece of work is of a distinction standard and clearly shows evidence of meeting the right criteria for each task. It is well detailed and structured well. This piece of work is highly recommended for students taking the BTEC Qualification and aids as a practice of writing essays. It is well organised and contains the right research.

Starbucks Coffee Learning Aim B: P3/P4/M2/D2 ACHIEVED Learning Aim C: P5/P6/M3/D3 ACHIEVED

This piece of work is of a distinction standard and clearly shows evidence of meeting the right criteria for each task. It is well detailed and structured well. This piece of work is highly recommended for students taking the BTEC Qualification and aids as a practice of writing essays. It is well organised and contains the right research.

*Certified Distinction Grade Work* Unit 28 Branding:P2 - Explain how brands can be an asset to a selected large business. A2 Brand as an asset • Value of a brand: the total financial value of a brand. • Brand equity (positive and negative): the differential effect that knowing the brand name has on a customer’s response to the product and its marketing, the value of your brand beyond physical assets. • Customer equity: the value of customer relationships that a brand creates. • P...

This piece of work is of a distinction standard and clearly shows evidence of meeting the right criteria for each task. It is well detailed and structured well. This piece of work is highly recommended for students taking the BTEC Qualification and aids as a practice of writing essays. It is well organised and contains the right research.

C1 Challenges of managing brands • Brand management: analysis and planning of how a brand is perceived in the market, brand success and brand failure. • Maintaining branding relationship with customers throughout the product lifecycle