Conferral - Study guides, Revision notes & Summaries

Mass Media - - creation of electronic media --> mass media is pervasive, central - consumes 1/3 of the average day (internet and TV) Functions of the Mass Media - -content -medium -manifest -latent call me maybe later Content Function - the media functions as a source of information; tied to the general nature of the media - news: learn about party platforms so you can make informed voting decisions -weather channel: tells you how to dress Medium Function - functions as a pl...

Primary vs. Secondary Media - Something you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Types of Functions of the Mass Media - Content function Medium function Manifest function Latent function Content function - A function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - A function based on how the medium is used. Ex: the movies provide a place to go...

UCLA COMM 10 FINAL EXAM WITH COMPLETE SOLUTIONS Primary vs. Secondary Media - ️️ Something you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Types of Functions of the Mass Media - ️️ Content function Medium function Manifest function Latent function Content function - ️️ A function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - ️️ A function...

content function - function of the media is tied to the content of what you are watching ex: weather channel influences what we wear to school that day medium function - related to the use of the media ex: mating function: movies provide a place for people to get to know each other but the content is unimportant manifest - obvious, intended functions ex: listening to news to become informed latent - subconscious functions ex: watching the news to avoid your relationship problems ...

UCLA COMM 10 FINAL EXAM WITH COMPLETE SOLUTIONS Primary vs. Secondary Media - ️️ Something you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Types of Functions of the Mass Media - ️️ Content function Medium function Manifest function Latent function Content function - ️️ A function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - ️️ A function...

UCLA COMM 10 FINAL QUESTIONS WITH 100% CORRECT ANSWERS Primary vs. Secondary Media - answerSomething you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Types of Functions of the Mass Media - answerContent function Medium function Manifest function Latent function Content function - answerA function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - answerA func...

UCLA COMM 10 FINAL QUESTIONS WITH 100% CORRECT ANSWERS Primary vs. Secondary Media - answerSomething you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Types of Functions of the Mass Media - answerContent function Medium function Manifest function Latent function Content function - answerA function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - answerA func...

Primary vs. Secondary Media - ANSWERSomething you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Types of Functions of the Mass Media - ANSWERContent function Medium function Manifest function Latent function Content function - ANSWERA function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - ANSWERA function based on how the medium is used. Ex: the movi...