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Unit 3: Introduction to Marketing- P3, M2
P3: describe how a selected organisation uses marketing research to contribute to the development of its marketing plans M2: explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans
- Essay
- • 6 pages •
P3: describe how a selected organisation uses marketing research to contribute to the development of its marketing plans M2: explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans
Unit 3: Introduction to Marketing- P5
P5: explain how and why groups of customers are targeted for selected products
- Essay
- • 9 pages •
P5: explain how and why groups of customers are targeted for selected products
Unit 3: Introduction to Marketing- P6, M3
P6: develop a coherent marketing mix for a new product or service. M3: develop a coherent marketing mix that is targeted at a defined group of potential customers.
- Essay
- • 10 pages •
P6: develop a coherent marketing mix for a new product or service. M3: develop a coherent marketing mix that is targeted at a defined group of potential customers.
Unit 3: Introduction to Marketing- D1
D1: evaluate the effectiveness of the use of techniques in marketing products in one organisation
- Essay
- • 5 pages •
D1: evaluate the effectiveness of the use of techniques in marketing products in one organisation
Unit 3: Introduction to Marketing- P4
P4: use marketing research for marketing planning
- Essay
- • 8 pages •
P4: use marketing research for marketing planning
Unit 2: Business Resources- P5
P5: interpret the contents of a trading and profit and loss account and balance sheet for a selected company
- Essay
- • 4 pages •
P5: interpret the contents of a trading and profit and loss account and balance sheet for a selected company
Unit 2: Business Resources- D2
D2: evaluate the adequacy of accounting ratios as a means of monitoring the state of the business in a selected organisation, using examples.
- Package deal
- Essay
- • 4 pages •
D2: evaluate the adequacy of accounting ratios as a means of monitoring the state of the business in a selected organisation, using examples.
Unit 2: Business Resources- D1, D3
D1: evaluate how managing resources and controlling budget costs can improve the performance of a business D3: evaluate the problems they have identified from unmonitored costs and budgets.
- Package deal
- Essay
- • 2 pages •
D1: evaluate how managing resources and controlling budget costs can improve the performance of a business D3: evaluate the problems they have identified from unmonitored costs and budgets.
Unit 2: Business Resources- M3
M3: interpret the contents of a trading and profit and loss account and balance sheet for a selected company explaining how accounting ratios can be used to monitor the financial performance of the organization.
- Package deal
- Essay
- • 5 pages •
M3: interpret the contents of a trading and profit and loss account and balance sheet for a selected company explaining how accounting ratios can be used to monitor the financial performance of the organization.
Unit 2: Business Resources- M4
M4: analyse the reasons why costs need to be controlled to budget.
- Package deal
- Essay
- • 2 pages •
M4: analyse the reasons why costs need to be controlled to budget.