Gashvatha
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The Market Theme 1: Meeting Customer Needs
This document contains the notes for Theme 1: Marketing and People under that Section 1.1 Meeting Customer Needs. It has all the essential notes of the section. It describes about: 
1. Niche and Mass Marketing 
2. Market Size 
3. Market Share 
4. Dynamic Markets 
5. How Competition affects Market
- Lecture notes
- • 5 pages •
This document contains the notes for Theme 1: Marketing and People under that Section 1.1 Meeting Customer Needs. It has all the essential notes of the section. It describes about: 
1. Niche and Mass Marketing 
2. Market Size 
3. Market Share 
4. Dynamic Markets 
5. How Competition affects Market