Jenny2319
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Critical Business Enquiry Project_7000-word literature review
Marketing communications in the modern age: Technological advances have done much to advance the practice of marketing, but, too often, campaigns can backfire or sink without a trace. Many marketers ‘jump on the bandwagon’ of social media without considering issues around control of brand reputation, the impact of the digital conversation, and appropriateness of these media for their target markets, leading to disappointing results or even brand suicide. Others focus solely on digital market...
- Essay
- • 40 pages •
Marketing communications in the modern age: Technological advances have done much to advance the practice of marketing, but, too often, campaigns can backfire or sink without a trace. Many marketers ‘jump on the bandwagon’ of social media without considering issues around control of brand reputation, the impact of the digital conversation, and appropriateness of these media for their target markets, leading to disappointing results or even brand suicide. Others focus solely on digital market...
Sustainable Business Coursework
Critical Business Enquiry Project_7000-word literature review
Critical Business Enquiry Project_7000-word literature review
Sustainable Business Coursework
Managing organizational and individual change_Airline Simulation Presentation