Rosemariedrg

**Learning Outcomes** - Understand why the external environment profoundly influences marketing. -Explain the main components of the Marketing environment ( Political factors Economic factors Social/cultural factors Technological factors Suppliers Distributors Competition ) - Show how environmental factors create Marketing Threats and Opportunities. - Be able to distinguish between the different types or levels of environment: Micro-environment Macro-environment Internal environment of...

**Learning Outcomes** - Describe company-wide strategic marketing planning. - Discuss the benefits of strategic planning processes. - Describe and analyse the core elements of strategic marketing planning. - Recognise implementation issues and design solutions.

**Learning objectives** By the end of this topic you should be able to: - Define marketing and outline the steps in the marketing process - Explain the importance of understanding customers and identify the five core marketplace concepts - Identify the key elements of marketing that guide marketing strategy. **Main Issues :** - Defining marketing - The evolution of marketing - The marketing management concepts

Clear and detailed lecture notes with examples and illustrations >> covers everything from software development life cycle to HCI (Principles of Design), Web Application Basics (HTML, CSS, Network Protocols) and Usability, Accesibility and Acceptability

**Learning Outcomes:** 1. Understand limitations of the HTML 2. Understand the benefits offered by Cascading Style Sheets (CSS) 3. Understand the key issues and concepts of accessibility 4. Understand the principles underlying usability 5. Understand the key issues of acceptability 6. Understand the general principles underlying good UX design - The objectives map to the 3, 4, and 7 learning outcomes of the course: - Design, develop and implement basic/intermediate level softwa...

**Learning Outcomes:** 1. Understand the difference between the Internet and the Web 2. Understand how the information is being exchanged on the web 3. Understand the HTML format used for exchanging the documents on the web - The objectives map to the 3 and 7 learning outcomes of the course: - Design, develop and implement basic/intermediate level software applications, and - Use a software development environment to develop and deploy business applications on the Web.

**Learning Outcomes:** 1. Understand the key activities of the UX design process 2. Understand techniques for envisioning design problems 3. Understand the psychological principles of design based on: - Laws of human perception - Understanding of human memory capability - Understanding of human attention capability - The objectives map to the 2 and 3 learning outcome of the course: - Demonstrate an understanding of software application design and factors that dete...

**Learning Objectives:** 1. Understand the **human-centred approach** to designing interactive systems 2. Understand what is the PACT framework 3. Understand the elements of the PACT framework: People, Activities, Contexts, Technologies

1. Understand what is software and the reasons why software applications are important 2. Understand different types of software applications 3. Understand essential attributes of good software and general issues that affect software 4. Understand different Software Development Life Cycle models and their problems and benefits The objectives map to the 1st learning outcome of the course: Demonstrate an understanding of the role and importance of the software development lifecycle.