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BTEC Business Unit 17: Digital Marketing - Marketing Campaign (FULL) Distinction
You need to accomplish SWOT? SMART-Goals 
Understand the digital sales/marketing process using keywords and a Content calendar (Gantt and Hootsuite and Hub-spot show their graphics/websites and explain why you are using them) 
Research other competitive brands as your clients will be interested to see the comparison AS WILL I ! 
How to get them to buy and interact with the content that you are creating for the Joe Public and indeed for whole sale. 
Loyalty scheme for wholesale would be a bloody ...
- Lecture notes
- • 12 pages •
You need to accomplish SWOT? SMART-Goals 
Understand the digital sales/marketing process using keywords and a Content calendar (Gantt and Hootsuite and Hub-spot show their graphics/websites and explain why you are using them) 
Research other competitive brands as your clients will be interested to see the comparison AS WILL I ! 
How to get them to buy and interact with the content that you are creating for the Joe Public and indeed for whole sale. 
Loyalty scheme for wholesale would be a bloody ...
BTEC Business Unit 17: Digital Marketing - Assignment 1
Vocational Scenario or Context	You have been working part time as a digital marketing assistant in a digital marketing business. You have been asked to support the communications department on an article that they are producing for potential customers in a marketing industry magazine. They want you to write the article, aimed at new customers with limited prior knowledge of digital marketing. 
 
 
Task 1	Part 1 
To help bring the article to life you will need to refer to well considered example...
- Lecture notes
- • 18 pages •
Vocational Scenario or Context	You have been working part time as a digital marketing assistant in a digital marketing business. You have been asked to support the communications department on an article that they are producing for potential customers in a marketing industry magazine. They want you to write the article, aimed at new customers with limited prior knowledge of digital marketing. 
 
 
Task 1	Part 1 
To help bring the article to life you will need to refer to well considered example...
BTEC Business Unit 8 - Assignment 1 (Recruitment) Distinction *
ScenarioYour local newspaper has been publishing a series of insights into businesses in your area. 
You have been asked to write a case study of a large business that has 250+ employees. You will choose a business for this case study. This may be your work placement, where you have a part time job or any business that has a transparent easily accessible recruitment system.The case study should evaluate the recruitment and selection processes, and link these to business success..Task 
You will ...
- Lecture notes
- • 9 pages •
ScenarioYour local newspaper has been publishing a series of insights into businesses in your area. 
You have been asked to write a case study of a large business that has 250+ employees. You will choose a business for this case study. This may be your work placement, where you have a part time job or any business that has a transparent easily accessible recruitment system.The case study should evaluate the recruitment and selection processes, and link these to business success..Task 
You will ...
Unit 5 (International Business) - Assignment 3 BTEC Business Level 3 Distinction Star
Task 1	You have been asked to write the first part of an investigative journal article. This will recommend one country that a business could target for international trade. 
Using your research, select an appropriate business, and two countries that might be suitable for it to trade in. 
 
Prepare the first part of the article for the journal. This must include: 
●	how international business support systems enable your selected business to trade internationally 
●	a situational analysis o...
- Lecture notes
- • 19 pages •
Task 1	You have been asked to write the first part of an investigative journal article. This will recommend one country that a business could target for international trade. 
Using your research, select an appropriate business, and two countries that might be suitable for it to trade in. 
 
Prepare the first part of the article for the journal. This must include: 
●	how international business support systems enable your selected business to trade internationally 
●	a situational analysis o...
Unit 3 (International Business) - Assignment 3 BTEC Business
Task 1	Using research from relevant sources you will present a research study on a business of your choice. This can be from either the manufacturing or service sector of the economy that currently trades internationally. 
 
The study should contain: 
●	An analysis of the strategies it uses to operate internationally, and the reasons for using these 
●	a review of its product portfolio, and explanation of how its products and processes may have to be adapted and/or re-engineered for intern...
- Lecture notes
- • 8 pages •
Task 1	Using research from relevant sources you will present a research study on a business of your choice. This can be from either the manufacturing or service sector of the economy that currently trades internationally. 
 
The study should contain: 
●	An analysis of the strategies it uses to operate internationally, and the reasons for using these 
●	a review of its product portfolio, and explanation of how its products and processes may have to be adapted and/or re-engineered for intern...
Unit 14 (Customer Service) - Assignment 2 BTEC Business (Distinction*)
Vocational Scenario or Context	Your apprenticeship is going well and your supervisor now wants you to take charge of the customer service desk for a week to expand your skills at handling different situations. 
 
 
Task 1	•	You must demonstrate customer service skills in at least three different business situations. You need to focus on a demonstration of product/service knowledge when dealing with customers’ queries, requests and problems. You need to fully embrace the role-play scenarios, ...
- Case
- • 17 pages •
Vocational Scenario or Context	Your apprenticeship is going well and your supervisor now wants you to take charge of the customer service desk for a week to expand your skills at handling different situations. 
 
 
Task 1	•	You must demonstrate customer service skills in at least three different business situations. You need to focus on a demonstration of product/service knowledge when dealing with customers’ queries, requests and problems. You need to fully embrace the role-play scenarios, ...
Unit 28 (Branding) - Assignment 2
Task 1	Independent Research 
 
Before writing the report, you will need to carry out research. Using the same large business, look at the branding of two existing contrasting products (goods or services). Focus on one of the brands to carry out a brand audit and come up with some ideas for changes to this brand. 
 
The Report 
 
You should begin by investigating how branding is used: 
•	Give reasons why the business has a brand strategy 
•	Explain how the branding of two of its contrastin...
- Case
- • 15 pages •
Task 1	Independent Research 
 
Before writing the report, you will need to carry out research. Using the same large business, look at the branding of two existing contrasting products (goods or services). Focus on one of the brands to carry out a brand audit and come up with some ideas for changes to this brand. 
 
The Report 
 
You should begin by investigating how branding is used: 
•	Give reasons why the business has a brand strategy 
•	Explain how the branding of two of its contrastin...
Unit 20 - Assignment 2 Distinction * (Corporate Social Responsibility)
Qualification	Pearson BTEC Level 3 National Diploma in Business 
Pearson BTEC Level 3 National Extended Diploma in Business 
Unit number and title 
	Unit 20: Investigating Corporate Social Responsibility 
 
Learning aim(s) (For NQF only)	B: Investigate the benefits and drawbacks for businesses of adopting a CSR policy 
Assignment title	Should a large business have a CSR policy? 
 
Vocational Scenario or Context	You have decided that you might look for a job in corporate social responsibility, an...
- Lecture notes
- • 10 pages •
Qualification	Pearson BTEC Level 3 National Diploma in Business 
Pearson BTEC Level 3 National Extended Diploma in Business 
Unit number and title 
	Unit 20: Investigating Corporate Social Responsibility 
 
Learning aim(s) (For NQF only)	B: Investigate the benefits and drawbacks for businesses of adopting a CSR policy 
Assignment title	Should a large business have a CSR policy? 
 
Vocational Scenario or Context	You have decided that you might look for a job in corporate social responsibility, an...
Unit 22 - Market Research Assignment 1 Distinction *
Qualification	Pearson BTEC Level 3 National Extended Diploma in Business 
Unit number and title 
	Unit 22: Market Research 
 
Learning aim(s) 	A: Examine the types of market research used in business 
Assignment title	What is market research? 
 
You work full time in the Marketing Department of a small to medium enterprise type business and your manager has asked you to examine and review the types of market research they currently use and the benef...
- Case
- • 5 pages •
Qualification	Pearson BTEC Level 3 National Extended Diploma in Business 
Unit number and title 
	Unit 22: Market Research 
 
Learning aim(s) 	A: Examine the types of market research used in business 
Assignment title	What is market research? 
 
You work full time in the Marketing Department of a small to medium enterprise type business and your manager has asked you to examine and review the types of market research they currently use and the benef...
Unit 14 - Assignment 1 (Distinction *)
Distinction star model answer - Unit 14 - Assignment 1 (Investigating Customer Service) Learning aim(s) (For NQF only)	A: Explore how effective customer service contributes to business success 
B: Investigate the methods used to improve customer service in business 
Assignment title	Why is it important to provide excellent customer service? 
 
14/B.D2 - Evaluate the benefits of improvement to customer service performance for the business, the customer and the employee. 
 
Qualification	Pearso...
- Essay
- • 18 pages •
Distinction star model answer - Unit 14 - Assignment 1 (Investigating Customer Service) Learning aim(s) (For NQF only)	A: Explore how effective customer service contributes to business success 
B: Investigate the methods used to improve customer service in business 
Assignment title	Why is it important to provide excellent customer service? 
 
14/B.D2 - Evaluate the benefits of improvement to customer service performance for the business, the customer and the employee. 
 
Qualification	Pearso...
Unit 22 - Market Research Assignment 1 Distinction *
Unit 14 - Assignment 1 (Distinction *)
Unit 28 (Branding) - Assignment 2
Unit 28 (Branding) - Assignment 2
Unit 22 - Market Research Assignment 1 Distinction *