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BTEC buisness Level 3, Unit 3, M2

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M2 explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans For M2, learners should identify and explain the limitations of the marketing research methods used in the selected organisation investigated. The organisation I will be using is Villiers High School.

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BTEC Business Level 3, Unit 3, P6

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P6; develop a coherent marketing mix for a new product or service. For P6, learners should develop a coherent marketing mix for a new product or service. The product or service does not have to be entirely new; it could be an established product or service introduced to a new market. The marketing mix should include at least the 4 Ps.

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BTEC LEVEL 3 Diploma Business, Unit 3, P5

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P5; explain how and why groups of customers are targeted for selected products. For P5, learners should explain why the different types of target groups are chosen for different products or services. This should include products for both consumer and business to business markets and different methods of segmenting the market. Six different target groups will be sufficient to achieve the criterion.

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BTEC LEVEL 3 Diploma Business, Unit 3, P3

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P3, describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. For P3, learners should investigate the marketing research used by one organisation and link this to the development of the organisation’s marketing plans. This could be based on the school or colleges own marketing research and plans, as this would provide a good opportunity to obtain the information required for P4.

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BTEC LEVEL 3 Diploma Business, Unit 3, P1

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P1 describe how marketing techniques are used to market products in two organisations [IE] For P1, learners should describe how the marketing techniques listed in the unit content are used in marketing products or services in two different organisations. It is sufficient to select one product/service or product/service range in each organisation.

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BTEC LEVEL 3 Diploma Business, Unit 3, D2

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The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. D2 make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans

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