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Unit 1 - Exploring Business Level 3
This case study explores collaboration opportunities between McDonald's, a leader in the fast-food industry, and BMW, a premium automotive manufacturer. The aim is to identify strategies that enhance customer engagement and drive sales through cross-promotional initiatives. To explore partnerships and marketing strategies that leverage the strengths of both brands, fostering customer experiences, acquisition, and loyalty. Consumers increasingly seek experiential value in both dining a...
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This case study explores collaboration opportunities between McDonald's, a leader in the fast-food industry, and BMW, a premium automotive manufacturer. The aim is to identify strategies that enhance customer engagement and drive sales through cross-promotional initiatives. To explore partnerships and marketing strategies that leverage the strengths of both brands, fostering customer experiences, acquisition, and loyalty. Consumers increasingly seek experiential value in both dining a...