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Alexperez

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52 items

Lecture #14 - Globalization (Global Business)

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Concepts of globalization and international trade, examining their impact on economies, businesses, and societies from a macro perspective Globalization How global trade works Impact from global trade

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  • Class notes
  •  • 7 pages • 
  • by alexperez • 
  • uploaded  2024
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Lecture #13 - ESG & Triple Bottom Line

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Roles and responsibilities of business in society, focusing on the evolution of corporate social responsibility from the Triple Bottom Line concept to the more comprehensive ESG (Environmental, Social, and Governance) framework Triple Bottom Line Environmental, Social and Governance

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  •  • 7 pages • 
  • by alexperez • 
  • uploaded  2024
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Lecture #12 - Strategy

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Business strategy, examining successful approaches employed by well-known companies and analyzing why some businesses thrive while others fail Key concepts like competitive positioning, red and blue ocean using real-world examples to illustrate how effective strategies can lead to long-term success in dynamic market environments Why strategy is important in business Strategic vs Tactical decisions Competitive advantage Blue & red oceans

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  •  • 11 pages • 
  • by alexperez • 
  • uploaded  2024
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Lecture #11 - Startup Financials

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The "nuts and bolts" of a business and explore the key financial terms and tools used in startups and business. Key financial business terms Financial statements Break even analysis How to calculate a burn rate and why it is important

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  •  • 14 pages • 
  • by alexperez • 
  • uploaded  2024
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Lecture #9a - Marketing Part 2

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How to connect effectively with a target market using the right message, promotion and channel. Go to market strategy Effective marketing techniques How to connect with your target market Using Generative AI in Marketing

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  •  • 9 pages • 
  • by alexperez • 
  • uploaded  2024
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Lecture #8a - Pitch Workshop

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The fundamentals of a good pitch and identifying how to craft a pitch based on the target audience. How to develop an effective Kickstarter video How to gather and apply primary and secondary research Storytelling

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  •  • 9 pages • 
  • by alexperez • 
  • uploaded  2024
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